I am a strategic consultant specialising in market analysis, strategic planning, brand management, service design, and creative direction. I am also an university lecturer with a Master’s degree in Sciences of Communication and a variety of professional certifications, most of them related to user research, UX and design thinking.  

Since 2005 I have been working with companies from a range of industries designing with them innovative services and charismatic brands. To achieve this goal, I support my clients by using an iterative design thinking approach. First of all I take care of all the necessary analysis steps: brand and/or business idea evaluation, user researches, targets and competitors’ analysis, scenario and market analysis. After [re]defining added values, competitive advantage, brand values, and business model, I rework all the information acquired in the analysis phase to fully develop the brand’s potential by [re]designing the service and structuring its business plan or branding and marketing plan. 

My contribution may concern the creation of a complete strategic plan as well as specific solutions with respect to the brand positioning in a specific media context. I also have the skills to work on the operational implementation of the proposed activities and artworks by supporting them from both a creative direction and management point of view.

I am used to working at management level and I have had experiences in both B2B and B2C markets achieving familiarity with a variety of business environment: management consultancy, ITC services, transportation, Food & Wine, Consumer-Packaged Goods (CPG), hospitality, HO.RE.CA., real estate and construction, entertainment, hospitality, wellness and fitness, fashion and accessories, just to cite some of them. 

I develop business ideas and transform them into charismatic brands, so I particularly enjoy working with start-ups and entrepreneurs who want to expand or relaunch their businesses.