• Developing, implementing and running a comprehensive Multi/Omnichannel ecosystem with a focus on Europe. • Expanding digital capabilities into the affiliates (digital assets, training, guidelines, Salesforce Marketing Cloud and digital factory) while supporting internal stakeholders. • Built a go-to-market for hybrid models to support the launch of TUKYSA in Europe – digital marketing and conventional marketing assets – and toolkit ready to use/localize • Setting up the International Digital Committee in collaboration with Medical, IT, Marketing, Commercial, Legal and Communication to oversee all digital initiatives.

Improved the current Multichannel strategy for Biogen Biosimilars Unit (BBU) with a focus on Europe. Expanding digital capabilities for the aTNF portfolio in the affiliates for mass-market at first.

Responsible for developing, implementing and running the Multi-Channel/Omnichannel strategy and global tactics - Managing in partnerships the global brand strategy and product management - Regions: LATAM, North America, Europe and EMEA • Developed digital strategy and product management leveraging an Omni-Channel approach across key regions and franchises (Social Media, Podcasts, Videos, Online Advertising, Emailing, SEO/SEM, Webinars, eBooks) • Implemented a one-stop-shop dashboard across all media activities - KPIs measurement. • Digital transformation: increasing digital activities from 30% to 80% of total projects with a three-dimensional approach "reading, watching (video), listening (podcast)" • Increased countries and clusters engagement in digital and Google Ads campaigns • Doubling the number of conference attendees by broadcasting the lectures online and leveraging online advertisement • $400k savings - Created synergies and efficiencies within reduced budget allocation with reduced resources. • Increased online visibility by 400% - by leveraging online Advertisement

• Developed cost-effective digital services that contributed to the overall technology services portfolio – cost savings $600k of shadow IT cost. • Introduced SEO/SEM strategy across the five franchises and increased online visibility by 300%. • Implemented Digital-related initiatives: ensuring regulatory compliance, developing digital services and platforms (email automation, CRM, CMS, websites, Google Ads campaigns) • Developed and delivered a Bootcamp training course across regions and partner organizations on our internal digital capabilities

• Project manager Lead - Veeva CRM (Release Cycle Management) • Management Lead for the CRM migration (from Salesforce.com Cloud to Veeva CRM) • A focal point for senior management – served as a bridge between the International Commercial Excellence team and the Information Technology department • Managed and led a pool of IT business analysts (contractors) internationally and maximized their utilization through capacity planning. • Commercial Geographical Expansion - Achieved IT approval for 3 business cases for opening new legal operation commercial (LOC) Shire entities (UAE, Chile, and South Africa). • Delivered and managed key dashboards at C-level, reviewed KPIs and reports. • Supported and enhanced a patient tracking solution in Salesforce.com Cloud. • Grew the CRM Front Office team from 100% vacancy to a fully staffed, integrated and high performing team. • Member of the Integration Management team for the CRM Integration (Baxalta acquisition)

• Management of a portfolio of client projects in the NGOs, luxury goods, international, Swiss and public organizations (CIO, UN and Universities). • Setting up of the "mobile" department, thereby generating +15% of the turnover: integration of a Web application for internal order and budget validation with SAP R/3. • Provided support and expertise on the implementation and processing of financial, logistics and budget management on SAP BW (Datawarehouse) and SAP SD module (logistics): customer support, end-user training, Crystal Reports and Business Object

Allex.ch - Service that makes it easy to import from Germany to Switzerland any goods without the extra custom cost. - D2C (Direct to Customer) & B2C (Business to customer) business models • 6 months to get 0.5M CHF in revenue • Built and onboard all members of the team (Support, developers, Marketing, Accounting) • Architect and designed the overall process (TARES, custom, shipping, taxes, VAT) and built the platform. • Managed 3rd party IT vendor to develop the digital platform – a team of 5 dev. based in the south of India • Gained 100% of customers from the Google Ads campaign in German and English • Run social media campaigns on LinkedIn, Instagram, Facebook, Tiktok and Snapchat • Looking for alternatives business models to increase profitability

TopCoinRating.com - Envision to become the rating agency such as S&P, Fitch or Moody’s for the crypto community in Europe • Developed a One-stop-shop platform for top cryptocurrency/blockchain/projects • Built training and guidelines to onboard non-experts investors in crypto • How to build a sustainable crypto portfolio from scratch • Run social media campaigns on Twitter and Facebook • Stopped all activities and the platform (PaaS) post-February crypto 2018 crash

OlioLeo.com - Connect farmers to customers – D2C (Direct to Customers) – Sustainable production and supply chain from Italy to Europe • Selling extra virgin Olive oil from Puglia direct to customers – farmer to customer • Customers get access it through olive tree’s adoption • The project stopped due to a sickness in the south of Puglia –production decreased by 80% in one single year

Almondia.com - Developed a digital platform (PaaS) for the end customers to estimate the final cost of their dreamed house (drag and drop tool) • Connected potential customers with pre-built house companies • Seed investment - Top 3 investors • DACH region only • Sold 14% of shares post-round A investment

• Managing customer relations of local SMEs and marketing campaigns and oversaw accounting and development processes. • Increase revenue by 50% between 2006 and 2007 by expanding SEMs services • Co-development and digital support activities: developing web applications, setting up CMS, digital development, online visibility and providing customer support on IT corporate infrastructure