Developing clients’ email campaigns using a variety of leading industry tools, working across a range of large client accounts and campaign types. Delivering cutting edge emails that render across numerous mail clients and devices focused on the analysis and interpretation of the results.

Managing all marketing aspects of an ecommerce startup including SEO, Google AdWords campaigns, Google Analytics, Facebook Ads, Direct E-mail Marketing, Affiliate Marketing with Zanox.

As the Director of Business Insights, my role is to analyze data and provide insights that inform business strategy and decision-making. I work cross-functionally with teams such as sales, marketing, and product development to identify opportunities for growth and revenue management. A significant part of my job involves conducting market analysis to understand industry trends and customer behavior. I gather and analyze data from various sources such as sales trends, market research, and industry reports to develop a comprehensive understanding of the business landscape. I then use this information to provide actionable insights that help the company achieve its goals. In addition to market analysis, I also oversee the implementation of processes to ensure accurate and timely reporting. I collaborate with the data engineering team to develop and maintain data models, dashboards, and other analytics tools that enable real-time decision-making. As the Director of Business Insights, I am also responsible for revenue management, ensuring that the company is maximizing its revenue potential through effective strategies and tactics. I have expertise in digital marketing, which enables me to develop data-driven digital marketing strategies that drive growth and engagement. Overall, my role is critical to the success of the company, as I provide the insights and guidance needed to make informed business decisions. I am constantly analyzing data and staying up-to-date on industry trends to ensure that the company remains competitive and agile in an ever-changing business landscape.

As a key player working across all group brands, my focus lies in analyzing marketing, commercial, and financial data to develop and deliver strategic insights. I take pride in my ability to influence leaders across the organization, offering independent oversight and constructive challenges that cut through red tape. My role is also to proactively identify and investigate root causes for company performance deviations from plan and expectations. I do this by identifying internal functional barriers that lead to sub-optimal outcomes and biased decisions. Furthermore, I challenge stakeholders to stay true to a simple model that can be delivered in a growth organization. With my expertise and dedication, I help steer the company towards achieving its goals and objectives.

As part of the post-merger integration efforts, my role focused on maximizing synergies and facilitating the migration to new systems. Specifically, following KAYAK's acquisition of Momondo Group, I assumed responsibility for overseeing all KAYAK brands (including KAYAK, OpenTable, Momondo, Cheapflights, SWOODOO, Checkfelix, HotelsCombined, and Mundi). This entailed closely monitoring marketing and commercial key performance indicators (KPIs) and providing recommendations for corrective actions to optimize performance. In addition, I served as the primary point of contact and business partner for the finance department, ensuring seamless collaboration and communication between our teams.

Conducting in-depth quantitative analyses of vast amounts of data from various sources such as Google Analytics Big Query, Ijento, CRM Platforms, Marketing Platforms, and Adjust App Tracking. This includes designing structured reports and delivering advanced analytical solutions. Supporting the data team in executing projects related to API integrations with the enterprise's Amazon RedShift data warehouse. Additionally, providing ad-hoc analysis, SQL query investigations, and creating automated reporting processes in Tableau. Developing business cases for large-scale projects aimed at improving local and global websites based on data-driven insights. Collaborating with other analysts within the team to comprehend the impact of marketing activities, product, and sales changes across the business to provide comprehensive reports and insights as required. Being proactive in identifying opportunities through analysis, projects, improvements, and suggestions.

Responsible for monitoring and building Tableau reports from various data sources, including paid advertising tools, search ranking platforms, and proprietary reporting suites. This often involves managing data blending through SQL queries. Also acts as the main point of contact for analytics in both SEO and PPC for the global SEO and Biddable Media teams, as well as senior management.

I have implemented various changes and optimized paid search campaigns across multiple markets, including core markets like the UK and Australia, to achieve KPI targets. As part of my role, I have managed the explicit budgetary responsibility for traffic spend and the profitability of channels within my allocated markets. In addition to these responsibilities, I have explored other biddable media initiatives to diversify the sources of traffic to the various Cheapflights sites. As my role has evolved, I have increasingly taken on all data analysis, Tableau reporting, and forecasting on behalf of the team. I have also investigated the mutual influence of PPC and SEO activities, seeking ways to optimize their interactions and maximize the overall impact of our digital marketing efforts.

As the responsible party for search engine marketing campaigns and digital media activities, my objective is to optimize campaigns on AdWords, Bing, and Yandex to generate high-quality sales leads and drive web sales in target markets worldwide. I accomplish this by implementing Google Analytics on all company sites through Google Tag Manager and assisting the IT team in code creation and maintenance.

Ongoing management and performance analysis of key clients for Webranking, one of the most awarded independent Italian Web marketing and media agencies. Webranking clients portfolio included: Vodafone, Furla, Smeg, Liu Jo, New Holland, Bayer, Peugeot, Mail Boxes Etc., Max Mara and more. Directly responsible for: Automobile.it (eBay company), Intimissimi (Calzedonia Group), Privalia, Sky, Johnson & Johnson, Allianz, Eli Lilly, Patrizia Pepe, La Perla and more. Designing and operating the analytics systems that scales with the business to provide insight about marketing and sales performances and user behavior. Gaining experience in multiple Analytics tools for both the data analysis side and technical implementation side: Google Analytics, WebTrekk, Web Trends, Adobe SiteCatalyst/Omniture, Visual Website Optimizer & Optimizely.