Alexandra Randegger
Location
Zürich
Field of Study
Marketing Management
Expertise
Content Strategy, SEO, SEA, e-Mail, Personalisation
About
Digital Marketing Manager
Multilingual Digital Marketing Ninja with focus on Content Strategy and SEO. Passionate about quality content, improving marketing KPI's using a data-driven approach and utilising the newest technologies (AI, CDP etc.) to scale marketing campaigns across multiple channels.
Social Media:
Skills
B2C Marketing
CDP
CSS
Content Auditing
Content marketing
Copy Editing
Digital Marketing
Email Campaigning
HTML
Lead Generation
SEO
SEO Audits
Search Engine Marketing (SEM)
Open for
fulltime
Work Experience
Comparis AG
2019-04 - 2022-02
Digital Marketing Manager - Consumer Finance
Zürich
fulltime
- Planning & executing multichannel marketing campaigns - Inbound Marketing strategies - Digital content (audits, optimisation, creation, planning) - SEO / SEA
Fidelity International
2018-11 - 2019-03
Content Strategy Consultant
Remote
freelancer
- Content planning, creation & optimisation - SEO - improving user experience across several domains - Copy editing - Website audits
Investoo Group
2018-03 - 2018-09
Senior Editor / Content Strategy
Remote
fulltime
- Leading the development of SEO optimized digital content for the German and Portuguese markets - Growing further content opportunities including the development of marketing materials - Managing a team of freelancers - Editing and writing commercial and informative articles - Finding keyword opportunities to increase reach and rankings of pages
Ask.com
2014-06 - 2016-06
Content Development Manager
Remote
fulltime
- SEM/SEO - Digital Marketing - Website Development - Product Development - Affiliate Marketing - Social Media Management - Content Partnerships - Market Research, - Translation - Google Adwords
Academic Experience
SIB - Schweizerisches Institut für Betriebsökonomie -
2020.09 - 2023.09
Bachelor of Science, BSc in Marketing Management
KV Basel -
2010.09 - 2013.09
Bachelor of Science, BSc in Bürokauffrau