- Developed and rolled out product marketing strategy (incl. positioning, messaging, CI and pricing) for entire social media marketing product portfolio - Led cross-functional go-to-market strategy, worked closely with Product, Client Success and Content Marketing teams to launch +150 new features yearly - Conduct internal training sessions for +100 sales and marketing team members, and conducted webinars with +250 prospects, helping generate +200 MRR

- Consult C-level clients from the UK, FR, DE on projects incl. brand and business growth strategy, customer experience, brand positioning - Creating analysis tools and strategic frameworks that the agency is still holding on to and that helped acquire +10 new clients within a year - Create content for brand books incl. strategy, value propositions, personas, customer journeys

- Expanded clients with +€100k budgets through relationship building and strategic upselling - Performed due diligence for new business leads; won strategy pitch with €20 Mio investment sum and 5-year project scope

- Managed 2-5 clients simultaneously; prioritised projects efficiently under tight deadlines - Organised 2-day innovation workshop with designers and clients; produced +200 new product and marketing ideas

- Coordinated marketing campaigns from brief to delivery; collaborated with media agencies and ensured project delivery on time and with 15% margin - Conducted market and trend research; synthesised key insights into monthly presentations