Supported the redesign of AgroCity’s platform by analyzing onboarding and task-tracking workflows, mapping user flows, and running usability tests. Simplified the registration and login experience for new users and translated feedback into prioritized UI changes

Started as a copywriter, developing strong skills in persuasive communication and clear messaging that now support my UX writing practice. Gradually expanded into designing landing pages and campaign visuals, which became my entry point into UI/UX design. Learned to test and iterate on content and layouts based on user engagement, collaborate with cross-functional teams, and translate business goals into user-focused experiences, skills I continue to apply in product design today.

Owned end-to-end redesign of a complex investigative journalism platform under a 7-month delivery timeline Conducted interviews with journalists to analyze investigative workflows and identify usability and efficiency pain points Designed data-intensive dashboards and navigation structures, reducing investigation time by 30% and user errors by 25% Collaborated closely with engineers and journalists in weekly design-test iterations under tight deadlines Outcome: Platform recognized internationally for usability and innovation, including public praise at major journalism events

Progressed from sales consultant to team manager, leading a team of four by age 19 Managed daily operations, customer relations, and retail performance Analyzed sales data and customer feedback to optimize product assortment and stock levels. Increased turnover by 15% and reduced excess inventory by 20% through data-informed decisions Planned and executed local marketing initiatives and in-store promotions, increasing repeat visits by approximately 25 percent Developed early skills in business operations, leadership, and problem-solving under pressure

Led design strategy and product definition for an internal scheduling and operations platform Conducted on-site observations and interviews with staff to uncover workflow inefficiencies and communication gaps Translated operational insights into user journeys, problem statements, and prioritized MVP features Acted as the bridge between client and development team, managing requirements, scope, and continuous alignment Designed and tested user flows and interfaces with employees, iterating until tasks could be completed faster and with fewer errors Delivered a functional platform that reduced scheduling time and improved team coordination in a high-pressure service environment Gained hands-on experience in agile delivery, stakeholder management, and end-to-end product ownership

Defined product vision, value proposition, and roadmap at the intersection of education, AI, and play, aligning user needs with technical and funding constraints Conducted qualitative research and usability testing with parents and children, translating insights into product decisions that shaped the MVP and pilot direction Designed and maintained the company website and digital presence, supporting early community building and go-to-market efforts Led business strategy activities including fundraising preparation, accelerator programs, partnerships, and pitching to external stakeholders Acted as primary point of contact for mentors, institutional partners, and collaborators, ensuring consistent product and brand direction