Beatriz Cimarrusti da Luz
About
Go-to-Market & Sales Leader | Scaling Revenue and Expanding Startups
Proven track record in launching regions from scratch, defining go-to-market strategy, hiring and developing high-performing teams, and owning revenue growth end-to-end. Experienced in partnering with senior stakeholders across functions and geographies to drive performance, engagement, and cultural evolution. Having recently relocated to Switzerland, I am eager to contribute to the growth and success of a local startup.
Social Media:
Skills
Account Sales Strategies
Acquisition Sales
Agile Project Management
Artificial Intelligence
B2B Marketing Strategy
Budgeting & Forecasting
CRM Software
Consultative Sales Management
ERP Implementation Project Management
Education/Training
End-to-End Project Management
GTM
KPI Implementation
Revenue & Profit Growth
Revenue Analysis
SaaS
Sales Enablement Tools
Sales Metrics
Sales Recruitment
Open for
internship
fulltime
parttime
cofounder
Work Experience
Zygo
2018-01 - 2018-11
Sales Development Representative
Other
fulltime
Conducted a high volume of outbound calls daily, engaging with prospects to negotiate solutions and close agreements. Handled objections, disputes, and follow-ups in a professional and assertive manner. Maintained accurate documentation of all interactions, outcomes, and next steps in CRM systems. Received performance awards for consistently exceeding targets in a high-volume and target-driven environment.
Zygo
2018-11 - 2020-01
Sales Coordinator
Other
fulltime
Sales Enablement and training initiatives, including 1:1, coaching, call reviews and pipeline analysis. Founded and led the “Sales School” program, designing and delivering end-to-end training for SDRs to prepare them for the internal recruitment processes, program owner and Outbound Specialist.
E-goi
2020-01 - 2020-10
Sales Enablement Specialist
Other
fulltime
Trained new team members on sales planning tools, dashboards, and reporting standards. Designed sales methodologies, CRM frameworks, and negotiation standards to elevate commercial performance. Worked extensively with CRM systems to manage data and reporting.
E-goi
2020-11 - 2023-01
Head of Sales
Other
fulltime
Created and expanded the Inside Sales team for Europe and LATAM markets, focusing on increasing the value along the client lifecycle. Built and trained a Pre-sales team from scratch (1 to 13 members). Cross-Functional Collaboration (Marketing, RevOps, CS, CX). Doubled New Monthly Recurring Revenue (NMRR) - year-1.
Hospedin
2023-02 - 2026-02
Head of Sales
Remote
fulltime
Led recruitment and training focused on customer journey and KPIs optimization. Drove cross-functional alignment across Marketing, RevOps, CS, and CX to support consistent capability development. Owned revenue growth end-to-end, including acquisition and expansion, consistently delivering 100% of quarterly OKRs and 2024–2025 annual targets.
Academic Experience
Universidade Federal do Estado de Santa Catarina (UFSC) -
2014.02 - 2018.02
Bachelor of Arts, BA in International Relations
Sciences Po Grenoble -
2017.01 - 2017.06
Bachelor of Arts, BA in Political Science