Design, implement and scale up ad hoc and automated multi-channel campaign activities for digital acquisition, retention, cross and up-selling. Audience organisation, cleaning, segmentation, personalisation and integration for data enhancement; Deliver content, compositions, visuals, touch-point designs and flow logic. Designing and managing email campaigns: from newsletters to DEMs, from templates to editorial plans, from content to measuring results; Evaluate and optimize campaigns – both automated as well as ad hoc.

Clients' goals and needs identification; Planning and launch of marketing campaigns; Branding, content creation and management of promotional activities via email and Instagram; Spearheaded the development of websites; Designed and organised events and workshops for small and medium businesses.

Implemented the entire digital media and press strategy for the luxury DTC brand; Coordinated the relationships with partners and global influencers; Set up the ecosystem between email marketing campaigns, social media and website; Performed growth tactics like competitions, referrals, and cross-industry rewards; Prepared media materials, including press releases and marketing kits.