Cristina Halosta
Location
Zürich
Field of Study
Law, Digital Marketing
Expertise
Marketing Automation, CRM, Digital Analytics,
About
Online Digital Marketer
Online Digital Marketer with over 5 years of experience in eCommerce content management and operations. For 2 years I am coordinating, implementing, and executing digital marketing campaigns through different channels (Facebook, Instagram, E-Mail, Newsletter) in the retail industry, combined with delivering superior customer service and support as a CRM Manager. Growth mindset, with a continuous desire for learning and gaining new digital marketing skills. Already finished 3 Apprenticeships through @Acadium in a 9-month period which resulted in accomplishing expertise in the following areas: • Graphic Design (Canva) • E-mail Marketing Campaign (Klaviyo, ActiveCampaign, Pabbly) • Social Media Marketing (Facebook, and Instagram Ads) • Social Media Community Management • Data Analytics (Google Analytics, and Facebook Business Manager) • Video Creation (Headliner) • Content Writing (blog articles, social media posts, and email campaigns) • Web Content Management and Reporting (WordPress, Shopify, and Magento) • SEO • eCommerce • Microsoft Office (Word, Excel, PowerPoint & Outlook) - advanced Customer-oriented, reliable, with huge positive energy, self-motivated, attention to detail, great leadership skills, able to multitask within a fast-paced environment, organised, excellent intercultural and digital communication skills, a flexible team-player with outstanding problem-solving skills, excellent analytical and time-management skills in growing business relations, sales and generating practical solutions based on client demand.
Skills
CMS
Community Management
Content Administration
Content Managed Websites
Content Management Systems (CMS)
Content marketing
Customer Relationship Management (CRM)
Data Analysis
Ecommerce
Email Campaigning
Email Design
Email Marketing
Excel for Mac
Magento
Microsoft Applications
Microsoft Office
Shopify
Social Media
Social Media-Marketing
WordPress
Open for
fulltime
parttime
internship
Work Experience
iCraft Vinyl
2019-09 -
E-mail Marketing & CRM Campaign Manager
Remote
parttime
• Define, plan, and execute e-mail marketing strategies, automated flows, and customer loyalty programs on Klaviyo. • Manage SMS marketing campaigns through Klaviyo. • Establish and enhance database segmentation and A/B testing. • Escalated the organization from a 6-figure e-commerce business to a 7-figure in 1 year. • Increased CTR by 50% through email campaigns in 8 months resulting in a 200% sales revenue boost.
Placinte Delicioase
2020-04 - 2020-08
Marketing & Social Media Specialist
Remote
parttime
• Planned, implemented, and managed social media digital marketing campaigns including Facebook Ads. • Designed text/video/photo for content strategy aligned with developing social media presence. • Increased followers by 100% on Facebook and Instagram in 1-month. • Boosted ROI on Facebook Ads Campaigns by 200% in 1 month.
Bizitome
2020-01 - 2020-04
Social Media and Content Manager
Remote
parttime
• Set, organized, and executed social media and communication campaigns and strategies. • Produced engaging text, image, and video content for all social media and professional accounts. • Conducted industry research for writing various types of articles, blogs, and other online resources.
JANENE LISTON COACHING & CONSULTING
2019-08 - 2019-11
Web Content Specialist
Remote
parttime
• Generated and accomplished website SEO analysis report to escalate conversion. • Researched industry-related keywords for on-site SEO optimization. • Increased website performance using Yoast SEO by implementing target audience-related keywords. • Built, modified, and optimized new and current website and landing pages in WordPress by bringing refreshing content and design.
LA ROSA JEWELRY
2013-04 - 2017-01
eCommerce Manager
Bucharest and Remote
fulltime
• Created and published web content for all luxury goods in the online shop: bijuteriilarosa.ro • Assisted and monitored periodical marketing campaigns such as Black Friday, Christmas, Easter, etc., and multiplied online sales by 300% in the first year. • Coordinated, supervised, proofread, and improved all social media, Blog, and E-mail Marketing campaigns in collaboration with the design and copywriters’ teams to guarantee high-quality content. • Improved customer retention through superior CRM skills. • Prepared, implemented, and monitored the website's digital transformation with the new ERP program in collaboration with the marketing agency.