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About

Art Director | Lead Graphic Designer | Branding Specialist | Helping Brands Keep a Competitive Edge.

As a highly-skilled, accomplished and motivated Art Director/Graphic Designer with over 20 years of experience, I have created well-designed brand ecosystems for diverse B2B and B2C organizations. I'm proud to have served various industries, including Education, Retail, Green Energy, Pharmaceutical, Entertainment, High-Tech, and more.

These diverse and unique projects have enabled me to develop and deploy exceptional project management skills. I love seeing problems and opportunities from multiple perspectives. This creative and visionary orientation results in the implementation of compelling user experiences and high-quality deliverables.

Brand transformation is a crucial cornerstone of my project work, and a diligent focus on organizations establishing a new identity drives consistent, exceptional customer service satisfaction. 

Other experiences include leading the launches of custom e-commerce sites on Webflow, Shopify, and WooCommerce for Retail clients. These projects often also involved full curation of branding or rebranding, package design, advertisement, and event marketing.

I am incredibly optimistic and passionate about embracing professional learning and development opportunities and applying new skills in a collaborative, progressive work environment.

Skills

Adobe Creative Suite

Adobe Illustrator

Adobe Photoshop

Adobe Premiere Pro

Agile Project Management

Cornell University

Figma

Graphic Design

Keynote

Microsoft PowerPoint

User Interface Design

Webflow

Wireframing

WordPress

Open for

fulltime

parttime

freelancer

Work Experience

Aztec Systems, Microsoft Gold Partner

2012-12 - 2015-12

Workplace
Senior Graphic Designer
Location

Other

Employement type

fulltime

An award-winning solutions company and a Microsoft® Gold Partner. Aztec Systems hired me to bring new ideas by enhancing the company's overall look, feel, and online visibility. - Rebranded the company by creating a new logo, brand book, collaterals, white pages, and Microsoft conference collateral materials. - Designed new eMail marketing campaigns and increased client acquisition. Created and launched the company's new website. - Increased the website usability and functionality by creating interacting features to educate prospective clients. website.

Hello 50:50 World

2024-09 -

Workplace
Ambassador and Creative Director
Location

Zürich

Employement type

freelancer

Creative Director and Lead Graphic Designer

Giotto Studios, LLC

2008-02 -

Workplace
Art Director & Founder
Location

Other

Employement type

cofounder

Giotto Studios is a creative user experience agency based in Orlando, Fl. As Operational Manager and Art Director, I successfully created exciting branding designs, marketing campaigns, and educational content for companies located mainly in US and EU. I Collaborated effectively with a wide range of B2B and B2C enterprises in the US and EU, including e-commerce redesigns and rebranding for the fashion sector, marketing and web design for the high-tech and pharmaceutical industries, and custom LMS for major educational institutions and businesses. As the Art Director, I coordinated our remote design team between Florida and Italy while working closely with copywriters and developers on most projects with an Agile methodology approach. SELECTIVE CREATIVE PROJECTS Oversaw the creative direction for an internal marketing campaign for Johnson & Johnson in Switzerland. I was responsible for the event and experience marketing, intranet redesign, project management, and coordinating international logistics. The campaign was also visible in 17 global offices, and it exceeded the client’s conversion by 150%. Led the launches of custom e-commerce sites on Shopify and WooCommerce for Retail clients with a 3-month timeline for design and development. Projects often also involved branding or rebranding, package design, advertisement, and event marketing.

Deux Mains

2018-04 - 2021-03

Workplace
Lead Graphic Designer & Creative Director
Location

Other

Employement type

fulltime

Deux Mains is an ethical and sustainable footwear and accessories company founded in 2010. My role at Deux Mains was to bring creativity and originality to the shopping experience, manage the consistency of the brand and lead the design team with the development of the campaigns. As the Creative Director and Lead Graphic Designer, I have rebranded and refreshed the company's look and feel, creating a new logo, user persona, brand book, eMail marketing. - Designed and launched the new eCommerce website, a dedicated and branded Amazon Store, coordinating developers and managing the project. - Created and executed campaigns for the launch of new products on different platforms. - Coordinated product photo shoots and designed seasonal catalogs. - Increased the company's appeal successfully to investors and helped raise over $500K in one month.

Opera Orlando

2016-01 - 2018-02

Workplace
Lead Graphic Designer & Art Director
Location

Other

Employement type

freelancer

Opera Orlando is an entertainment company focused on on-stage performances and on many educational programs to bring opera to a younger audience. As the Art Director at Opera Orlando, I have provided my experience in designing and refreshing the look and feel of all the collateral and ad campaigns for each new season, including billboards, posters, postcards, show programs, handouts, and booklets.

Supply Chain Education

2015-06 - 2017-09

Workplace
Lead Graphic Designer
Location

Other

Employement type

freelancer

A B2B professional development platform offering training and test practices for Supply Management Certifications. At Supply Chain Education, I was responsible for redesigning and developing the LMS experience. - Collaborated remotely with an international team of two UI designers, one instructional designer, and one developer. - Delivered a 96% success rate in educational accomplishments by our users, resulting in a 30% increased revenue in client referrals.

Academic Experience

Sapienza University of Rome -

 

1993.10 - 2000.07

Bachelor of Arts, BA in Architecture