Edoardo Villa
About
Product and Brand Manager
ex P&G | ex Campari | ex ESCP Passionate about outdoor and business sustainability Growth driven and brand builders with 4 years on field experience
Social Media:
Skills
360 Campaigns
B2B Marketing
B2C Marketing
Budgeting & Forecasting
Business Analysis
Consumer Goods Marketing
Excel
Mac and Windows
Microsoft Applications
Nielsen
Spotfire
Open for
fulltime
parttime
Work Experience
Procter & Gamble
2020-01 -
Brand Manager
Geneva
fulltime
1. Acted as an internal Brand Consultant, carrying out business reviews on 6 business franchises, unlocking value with actionable recommendation contributing to business growth (Sales +2% vs YA /+36M €). 2. Lead the EU re-launch of new specialty product worth 8M Sales, with forecasted 30% sales increase vs YA: developed and deployed Toolkit & Commercial plans.
Campari
2019-06 - 2019-11
Global Marketing Specialist
Remote
internship
Lead the organization of Amari Club Event (1week round trip across Italy, 50+ International bartenders guests, lead digital communication drumbeat, logistic and event planning) to create drive trial and awareness for Braulio, Cynar and Averna.