Major Retailers are struggling to monetize their vast troves of loyalty-program-generated data, leaving them vulnerable to internet-retail pure-play competitors. I've devised a system that combines existing techniques used by different established internet players to enable retailers to monetize their existing loyalty-program data streams by converting them into actionable segmentations to efficiently capture advertising and promotional spend. The system energizes Omnichannel strategies by leveraging contact-points to generate resources and enable market-share capture while enhancing the Consumer Experience. - Created innovative concept, which uses existing data and tools. - Devised operating principles. - Designed database to host the system. - Presented to major retailers with good reviews.

• Grew company from start-up to SME, achieving turnover of 1.2 MM. • Led team of 15 employees across 3 stores and one central production facility. • Developed innovative concept, products, and brand positioning to drive market success. • Determined Business Development and Sales Strategy. • Led Omnichannel strategy and Customer Experience (Cx) initiatives. • Created, implemented, and continuously improved low-cost business model. • Efficiently raised $1MM in funding from Private Investors, Bank and Government support. • Quickly secured planning and operating licenses in 3 cantons (GE/VD/ZH), in some cases undercutting normal permit delivery times by 30%. • Negotiated all personnel, real-estate, 3rd party and sourcing contracts, reducing costs, keeping options open, preserving confidentiality, and building healthy business relationships for continuity. • Full P&L responsibility. • Responsible for GAAP Accounting, Treasury Management, Business Controlling, and Financial Statements. • Personally developed and coded HR and MRP IT systems. • Pioneered Sustainability initiatives before the appearance of regulatory guidelines, in some cases reducing plastic usage by 75%. • Scrupulously met all Swiss and local hygiene and food safety standards, implementing clear operating procedures and internal audits, hence regularly achieving "zero-defect" audit appraisals from Cantonal Inspectors. • Steered complex Legal, M&A, and Business Development issues. • Marketing, B2B Sales, IT, Digital, eCommerce, R&D, Sourcing, Finance, HR & Supply Chain leadership. • Personnally designed and developped company website. Recognitions: • Prominently featured in “ELLE” magazine for leadership in market innovation. • Mokafe named as one of Geneva’s “Top Ten Coffee Shops” by Culture Trip. • Named one of Switzerland’s Best Hot Chocolates by ABE. • Awarded “Best Fast Casual Experience – Geneva 2019” by LuxLife.

• Worked in a pre-Merger team to evaluate synergies and cost savings for a proposed combination. • Designed an innovation and project management process, ran restructuring program-management team for an international tobacco company. • Led customer service-based audit of supply chain operations for a luxury products company. • Evaluated inventory reduction potential for a major site of a global oil company. • Led team that won bid for shops in a large European Airport. • Developed framework and bid documents for the successful privatisation of a multi-location European airport operator. • Evaluated proposal for a cross-industry loyalty card scheme, and developed retail marketing segmentation framework for a major oil company. • Conceived a growth strategy for an airport services operator. • Delivered transport sourcing savings for a major European brewer. • Developed framework for an IT systems rationalisation effort across several geographies for a consumer goods company. • Worked in Belgium, France, Finland, Germany, Greece, Italy, Netherlands, Norway, Spain, Switzerland, UK

Product Planning Manager Coordinated cross-functional teams to deliver new products and promotions to market. Recommended actions to optimise Euro-capacity and inventory planning. Managed two staff. Production Planning Manager Negotiated product sourcing terms with P&G subsidiaries in 12 countries. Led project to optimise throughput and flexibility. Results include improvement of plant powders product availability levels from 90% to 99% while reducing inventory. Plant Logistics Projects Manager Developed Plant Inventory Reduction Plans and Production Cycles Reduction project. Recommended actions delivered $6MM in inventory reduction and 1$MM cost savings. Team Manager Managed interface with production units and coordinated in-house Quality Control. Worked with production units to improve finished product pallet quality from 30% to 85%. Managed a team of 21 workers and two staff.