Planned, executed and promoted marketing activities and campaigns, focusing on brand recognition and awareness, enrollment, and academic information. Worked with the main social media (instagram, facebook and youtube), but also coordinated the development of TV commercials, outdoors, gatherings and events. I built the school`s website and brochures, with an external marketing team. Evaluated potential applicants, recruited and communicated with prospects. Coordinated campus visits for prospective parents, answering questions, returning emails and phone calls, and providing them with every information regarding the school and admissions process. Supervised, coordinated and executed general Admissions office duties. Built and upheld relationships with current parents and students. Stayed current on most relevant information on Campus and novelties in the field of Education. Presented and negotiated scholarships, discounts and other financial information with parents. Presented monthly enrollment reports and annual budget meetings, including previsions on tuition costs, scholarship and grants, and other financial activities related to my department.

Changed the face of the store, bringing a more modern look to the brand while maintaining its sophistication. Created promotion campaigns, instagram posting and website, with a growth of 12% on online sales in the first year. Controlled daily cash flows, payable and receivables, extending my duties to overviewing and coordinating other areas of the business such as the HR department, supply and logistics, marketing and others. Negotiated loans with banks and built the financial plan to expand the store. This market oscillates and it is seasonal, constantly challenging me to accurately plan and project, and be flexible and quick to make changes.