I help businesses grow online by turning data into decisions. With 9+ years as a digital consultant, I design and build SEO/SEA dashboards, e-commerce strategies, and self-service reporting tools that let teams act on their own insights. My background as an electronics engineer gives me an edge when clients need someone who can go deep into the data and still speak to a non-technical audience. Based in the Basel trinational area, I work across French, English, and Spanish — and I bring the same cross-cultural fluency to every client engagement.

I turn market opportunities into launched products — and launched products into revenue. Over 9 years at Itron, I managed the full lifecycle of water metering systems across Australia, China, France, and Latin America: from R&D collaboration and market studies to go-to-market execution and sales team training. One product line I led generated €10M in revenue within 4 years, with 130,000+ units installed across 6 countries. With a background in electronics engineering, multilingual communication (ES/EN/FR), and a data-driven approach to product decisions, I'm at my best when products are complex, markets are international, and the stakes are real