Franck Radenne
Field of Study
Biotechnology & Business Administration
Expertise
Healthcare Strategic Marketing & Launch Readiness
About
Senior Healthcare Marketing Expert
Expertise in new product launch readiness, strategy development and life-cycle optimization. Broad and extensive experience in Biotech/Pharmaceuticals, Diagnostics and Medical Devices at global, regional and local levels. Proven track record in driving orphan and specialty drug strategies across multiple indications, with a genuine appetite for innovation.
Social Media:
Skills
Asset Evaluation
Biomedical Devices
Biotechnology Industry
Brand Asset Management
Brand Awareness
Business Case
Business Opportunity Evaluation
Business Strategy
Concept to Launch
Launch Operations
Molecular Diagnostics
Pharmaceutical Industry
Open for
fulltime
parttime
mentoring
Work Experience
Sobi (Swedish Orphan Biovitrum AB)
2021-04 -
Global Brand Leader
Basel-Stadt
fulltime
• Driving Doptelet ex-US brand strategy in two rare haematology disease indications (Thrombocytopenia) • Launching the product ex-US and fine-tuning the product positioning to maximise market penetration • Leading the global cross-functional brand team. Defining and deploying the brand omnichannel & digital promotional strategy
Takeda
2014-10 - 2022-01
Global Commercial Lead
Zürich
fulltime
Ultra-Rare Gastro-Intestinal Disorders: • Headed Gattex/Revestive (SBS-IF indication) brand strategy, launching the product ex-US • Oversaw of commercial development of a new generation reconstitution/injection device Neuroscience: • Headed the Child & Adolescent Neuroscience Portfolio strategy with responsibility for Vyvanse, Intuniv, Equasym (ADHD) & BUCCOLAM (epilepsy rescue medication) • Partnered with affiliates in preparing and optimizing product launches from L-24. Decided launch Go/No Go at L-6. Launched in several European countries • Developed BUCCOLAM for the US market
Anteis / Aptissen
2012-07 - 2014-08
Head of Marketing and Medical Communication - Healthcare
Geneva
fulltime
• Led marketing strategy and activity for implantable devices portfolio in Ophthalmology and Rheumatology
Merck
2008-03 - 2012-06
Global Strategic Marketing Director
Geneva
fulltime
• In charge of Saizen franchise (2 formulations, 3 injection devices and communication software) a human Growth Hormone (hGH) indicated in paediatric deficiency
Academic Experience
University Sciences & Technology Lille 1 -
1989.09 - 1993.09
Bachelor of Science, BSc in Cell Biology
University Sciences & Technology Lille 1 -
1993.09 - 1995.09
Master of Science, MSc in Molecular and Cellular Engineering
ESCP Business School -
2001.12 - 2002.12
Master of Science, MSc in Business Administration / Marketing