
Fyona Seguin
About
Social Entrepreneur, Founder, Designer
Designer and social entrepreneur passionate about ecological and social impact, working through participatory design methodologies. My background spans partnerships, product development, community engagement, and brand design. I’ve worked with a range of organisations from cultural institutions to businesses and local groups to design programmes, workshops, and initiatives that promote circularity, responsibility, and connection. With a background in creative direction, I’m driven by curiosity and the belief that collaboration across people, practices, and systems can create meaningful change.
Skills
Adobe Design Programs
Building Community Partnerships
Collaborative Project Management
Community Action
Creative Concept Design
Creative Entrepreneurship
Cross-functional Team Leadership
Design Team Coordination
Education for Sustainability
Educational Workshops
Interactive Creative Direction
Product Design
Program Facilitation
Small Business Development
Open for
cofounder
parttime
mentoring
thesis
Work Experience
Looply
2024-08 - 2025-10
Founder
Zürich
cofounder
Looply is a social enterprise and circular design initiative turning single-use soft plastics and everyday packaging collected from businesses and communities into unique, functional items. We empower communities and support upskilling in the greens sector through low-tech, hyper-local systems. * Founded and grew a ReLondon-recognised circular design social enterprise, part of London’s first circular business hub, The Loop. * Managed business development, financial planning, and fundraising, securing grants and awards (UnLtd, Bounce Fund, Local Trust). * Designed and produced upcycled products from soft plastics, combining functionality, aesthetics, and sustainability. * Established and maintained partnerships with corporates, charities, and 15+ independent retailers. * Organised and facilitated 40+ creative workshops with schools, universities, and organisations including the Victoria & Albert Museum, reaching 300+ participants. * Led brand, product, and community strategy, driving sales growth and national press features (V&A, Top Drawer, D&AD, ReLondon). * Built and engaged a local community of contributors, promoting accessible and creative sustainable practices.
Fy Seguin
2023-09 - 2025-10
Brand Design & Art Director
Zürich
parttime
Provide creative and strategic brand consultancy for clients ranging from luxury brands to NGOs and charities, delivering cohesive, strategy-driven visual identities and design assets across digital, print, and social media. * Managed multiple design projects, ensuring timely delivery and maintaining high-quality standards across digital, print, and e-commerce platforms. * Led external collaborations with artists, illustrators, and other creatives to enhance brand storytelling. * Developed and implemented social media content strategies to grow engagement and strengthen brand presence. * Translated client visions into cohesive brand systems, balancing creativity with strategic objectives.
University of the Arts London
2024-07 - 2025-10
Guest Lecturer
Remote
mentoring
Course Talks: BA Design for Art Direction Diploma in Professional Studies Professional Practices Unit Mentoring for students developing creative businesses.
Kings Trust
2025-10 - 2025-10
Evirobility Mentor
Remote
mentoring
Volunteer mentor for young people looking to upksill and develop businesses in the green sector.
Pocko Social
2025-01 - 2025-10
Intern
Remote
internship
Led R&D, concept development, and design for creative campaigns at Pocko Social, providing services to non-profits and charitable institutions across social and environmental sectors. Collaborated directly with artists and local councils (Hackney and Islington) to deliver community-driven projects, managing relationships, coordinating logistics, and ensuring meaningful social impact through creative interventions.
Mustard Brand Studio
2022-11 - 2025-10
Junior Designer
Remote
fulltime
Delivered brand identities and creative campaigns for clients like PwC, Bloqs London, and Warner Bros. Translated concepts into engaging visuals across print and digital media, from social posts and websites to packaging, presentations, and motion graphics.
Academic Experience
University of the Arts London -
2020.09 - 2024.06
Bachelor of Arts, BA in Design for Art Direction
University of the Arts London -
2022.09 - 2023.06
Bachelor of Arts, BA in Diploma in Professional Studies
Lucerne University of Applied Sciences and Arts -
2025.09 - 2027.06
Master of Arts, MA in Eco-Social Design, Sustainability Studies