

Gawdy Carranza
About
Marketing Spécialiste Manager
Outgoing professional in Marketing, Sales and Events with a track record experience in a demanding international environment: FMCG, Travel Retail - Luxury products, Digital Marketing, Customer Services and Administration & Coordination. Very organized with excellent interpersonal and planning skills. I am a flexible, adaptable and good team player. Eager to learn fast and able to handle different projects and high amounts of information simultaneously in different languages English, French, Spanish (my mother tongue) and Italian (intermediary level).
Social Media:
Skills
B2B Marketing Strategy
B2C Marketing
Customer Events
Digital Business Development
Key Account Acquisition & Retention
Open for
fulltime
cofounder
mentoring
Work Experience
Casino du Lac
2019-11 - 2020-08
Marketing Manager
Geneva
fulltime
Define and track marketing plan: respecting et managing budgetary commitments and legal aspects of operations regulated by the CFMJ. Implement the communication plan for casino marketing actions. Update our website and social networks, manage direct marketing campaigns (SMS, newsletter, mail) Lead the different providers: communication agency, radio, press and the organizers of the various events. Support the development of digital marketing campaigns (web, email, social) in collaboration with the communication agency. Lead the creative direction and development of print marketing collateral (brochures, direct mail, posters, flyers Follow the design and realization of the tools and media of communication, ensuring that Partouche Group's identity and the graphic charter are respected. Create and track local offers, products and events. Manage internal communication actions to involve, motivate and inform employees.
Ethical Foods SA
2017-04 - 2019-04
Key Account Manager
Vaud
fulltime
FMCG Sales development & Marketing Supported the sales director with the development and growth of profitable sales and products registration. Collaborated with the product management and technical team in the identification of customers’ needs and definition/ approval of packaging designs. Implemented the competitor data and realisation of market research to define product price, in line with global brand strategies and guidelines. Developed sales initiative in opportunistic market such Indonesia, Taiwan and Chile. Secure the supply of products and implement brand campaigns and promotional activities respecting budgets in particular for the UK and the Swiss markets. Events Projects coordination & administration Support our distributors in Italy, Switzerland, Chile and Indonesia in their operational sales activities. Update marketing material, sales reports, arrange samples and all the necessary commercial materials for our distributors. Coordinate and organise customers and trade events BtoB and BtoC. In the UK (11 festivals and 1 customer trades show), in Switzerland (7 activities in store - tastings) and in Germany (1 trade show).
Academic Experience
IMC Fachhoschule KREMS - Austria -
2007.08 - 2009.07
Bachelor of Arts, BA in Business Administration