
Goce Petrov
Location
Jura
Field of Study
e-concept development
Expertise
Brand Strategy, Marketing, Brand Identity design
About
Brand strategist, Marketer and designer
I have over eight years of experience working in branding and visual design. Ex-CMO at Bizmoni, where I lead a cross-functional team of five, building brand/marketing strategies helping Bizmoni achieve set goals and acquire new customers. I'm deeply passionate about offering valued and trusted services that help brands navigate & transform their ventures into delightful brands. I worked as a remote Brand designer, improving and creating visual identities web-designs and marketing materials for print & web for my clients by using best design principles and practices with the ultimate objective of elevating business values through graphic design. If you catch me outside of work, I'm an adventurous traveller - 30 countries and counting - and an avid lover of mountains and snowboarding! I also like meeting new people over a cup of coffee (virtual one in COVID case). So feel free to reach out at [email protected] or D.M. on WhatsApp at +41 79 155 0208. Competencies: Illustrator, Photoshop, InDesign, Adobe X.D., Sketch, Webflow, Microsoft Office(Word, PowerPoint, Excel, Teams), Zoom, Dropbox, Click Up, Windows, IOS. Branding principles, practices and procedures, Communication, Creativity, Teamwork, Guidance and motivation, Detail and data-driven. P.S. If you're passionate about creating SaaS, Crypto, Fin-Tech or general tech-focused products to help people reach their potential and need help getting there! Get in touch with me at [email protected]. P.S. If you're passionate about creating SaaS, Fin-Tech or general tech-focused products to help people reach their potential and need help getting there! Get in touch with me at [email protected].
Social Media:
Skills
Brand Design
Brand Marketing
Brand Strategy
Branding & Identity Marketing
Open for
fulltime
parttime
cofounder
mentoring
Work Experience
bizmoni
2020-06 - 2021-06
CMO / Brand Manger
Remote
fulltime
• Constructed Bizmoni brand platform achieving adequate brand clarity and focus and increased brand awareness by 40%. Developed Marketing plan and execution strategy for a year in advance. • Defined brand persona and assigned brand archetypes, strengthened communication strategy and aligned team on a single brand mission. Removed friction in internal brand processes by 50%. • Identified steps for brand storytelling and defined verbal and visual communication guidelines achieving a 60% reduction in the preparation time of brand external communications. • Revitalized market positing for the company and promoted a new positioning statement. • Upgraded visual identity according to prior prepared brand strategy. Added four new visuals elements to guideline applied new visual communication frameworks and strategies. • Leaded a team of designers, content creators and copywriters within the marketing department, managed task distribution, daily obstacles and facilitated team building sessions.
Odyssey Trust
2019-09 - 2020-04
Brand consultant and designer
Remote
parttime
• Directed the founder on brand principles and practises and helped with marketing materials for web and print. • Created brochures, web graphics & presentation materials. Improved brand communications by 40%. • Identified steps and delivered guidelines for brand visual communication, educated the founder on the importance of visual brand consistency, tone & voice.
Freelance Graphic designer
2013-04 - 2018-12
Brand identity designer/Web designer /Print Designer
Remote
parttime
• Created over 160 visual identities for small and medium business, educated founders of basic branding principals and practices. • Facilitated more than 2oo SME’s with brand-building and marketing materials for print and web. • Developed visual identities for three government projects, including a European Commission fundraising platform.