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Hoang Thanh Tran

About

Digital Marketing Specialist

Digital is not only a trend, but it's also the future - Learning and applying new technologies to your daily business is my passion. I help companies to transform their marketing strategies and adapt to the age of Digital Transformation.

Skills

B2B Marketing

B2C Marketing

Content marketing

Digital Marketing

Email Marketing

Facebook

Facebook Marketing

Google

Google Tag Manager

Linkedin Marketing

Marketing Automation

Online-Marketing

Web Analytics

Web Marketing Strategy

Open for

fulltime

internship

Work Experience

Manor

2020-12 - 2020-12

Workplace
Sales coordinator
Location

Fribourg

Employement type

parttime

- Coordinating with the team to produce and prepare fresh food to clients - Ensuring the quality and freshess of the products - Managing the shelves and fridges, ensuring products are always available and have a good display - Receiving and mange clients ' orders - Managing promotion campaigns

Mekong Food

2019-01 - 2019-06

Workplace
Sales and Marketing Cooridnator
Location

Vaud

Employement type

fulltime

- Advising on marketing strategies to attract and retain customers - Launching digital marketing campaigns (Google My Business and Facebook) - Implementing product concepts - Creating an attractive market environment that encourages people to buy - Supervising and Organizing sales area - Guaranteeing the manufacture, freshness and quality of the products - Ensuring hygiene and cleanliness of the store - Controlling the display and availability of all products - Controlling of new arrivals and carrying out inventories - Managing and controlling of the cash register - Instructing and coaching of new colleagues on working methods - Consulting and advising customers, solving their problems

Tamia

2018-12 - 2019-12

Workplace
Digital Marketing Intern
Location

Vaud

Employement type

fulltime

- Responsible for On-Page and Off-Page SEO strategies. - Conducting site audit, analyzing website’s SEO problems and suggesting solutions to improve the website’s ranking on SERPs - Setting up Google Tag Manager for the website to get insights into customer behaviors - Monitoring Google Search Console to detect on time any SEO errors. - Brainstorming for content marketing and link building strategies. - Collaborating with teams to create landing pages and enhance user experience - Carrying out Google Ads campaigns, doing keywords research and optimizing spend vs performance - Stay in tune with the Google Algorithm updates and competitors activities that could have an impact on SEO performance. - Measuring and conducting reports of all digital marketing channels (Google, Youtube, Facebook, LinkedIn, Email, etc.) to assess against goals (KPIs and ROIs) - Utilizing strong analytical ability with the help of various tracking tools (Google Analytics, Google Data Studio, Hotjar, BrandWatch, Semrush) to evaluate end-to-end customer experiences across multiple channels and customer touch points - Conducting research on new marketing tools that help to facilitate marketing activities. - Being responsible for Marketing Automation campaigns that help to acquire new leads and nurture them into loyal customers. - Brainstorming new and creative growth strategies as well as looking for new business partners.

Academic Experience

University of Fribourg -

 

2014.02 - 2016.10

Master of Arts, MA in European Business