
Hoang Thanh Tran
Location
Fribourg
Field of Study
Marketing and European Business
Expertise
Marketing, Marketing Research, Digital Marketing
Skills
B2B Marketing
B2C Marketing
Content marketing
Digital Marketing
Email Marketing
Facebook Marketing
Google Tag Manager
Linkedin Marketing
Marketing Automation
Online-Marketing
Web Analytics
Web Marketing Strategy
Open for
fulltime
internship
Work Experience
Manor
2020-12 - 2020-12
Sales coordinator
Fribourg
parttime
- Coordinating with the team to produce and prepare fresh food to clients - Ensuring the quality and freshess of the products - Managing the shelves and fridges, ensuring products are always available and have a good display - Receiving and mange clients ' orders - Managing promotion campaigns
Mekong Food
2019-01 - 2019-06
Sales and Marketing Cooridnator
Vaud
fulltime
- Advising on marketing strategies to attract and retain customers - Launching digital marketing campaigns (Google My Business and Facebook) - Implementing product concepts - Creating an attractive market environment that encourages people to buy - Supervising and Organizing sales area - Guaranteeing the manufacture, freshness and quality of the products - Ensuring hygiene and cleanliness of the store - Controlling the display and availability of all products - Controlling of new arrivals and carrying out inventories - Managing and controlling of the cash register - Instructing and coaching of new colleagues on working methods - Consulting and advising customers, solving their problems
Tamia
2018-12 - 2019-12
Digital Marketing Intern
Vaud
fulltime
- Responsible for On-Page and Off-Page SEO strategies. - Conducting site audit, analyzing website’s SEO problems and suggesting solutions to improve the website’s ranking on SERPs - Setting up Google Tag Manager for the website to get insights into customer behaviors - Monitoring Google Search Console to detect on time any SEO errors. - Brainstorming for content marketing and link building strategies. - Collaborating with teams to create landing pages and enhance user experience - Carrying out Google Ads campaigns, doing keywords research and optimizing spend vs performance - Stay in tune with the Google Algorithm updates and competitors activities that could have an impact on SEO performance. - Measuring and conducting reports of all digital marketing channels (Google, Youtube, Facebook, LinkedIn, Email, etc.) to assess against goals (KPIs and ROIs) - Utilizing strong analytical ability with the help of various tracking tools (Google Analytics, Google Data Studio, Hotjar, BrandWatch, Semrush) to evaluate end-to-end customer experiences across multiple channels and customer touch points - Conducting research on new marketing tools that help to facilitate marketing activities. - Being responsible for Marketing Automation campaigns that help to acquire new leads and nurture them into loyal customers. - Brainstorming new and creative growth strategies as well as looking for new business partners.
Academic Experience
University of Fribourg -
2014.02 - 2016.10
Master of Arts, MA in European Business