 Boosted sales through new omnichannel demand generation program (from 0,5% to 4% YOY since year 1)  Transformed value proposition from public transport product to global mobility platform services through digital transformation (ROI x 3)  Developed portfolio offering and tailored marketing tactics for B2B, B2G and B2C segments (+ 20% clients acquisition rate)  Built the first regional Mobility-as-a-Service app (MaaS) in collaboration with public transport of Lausanne (TL)  Elevated team from support function to best-in-class revenue generation department (3 rewards)  Appointed strategy counsellor to build company’s 2030 global strategy  Coordinated a team of 10 people

RELX Group, formerly Reed Elsevier, is a World-leading provider of analytics and predictive data solutions for professionals across scientific, legal, business and trade exhibition industries (5,7B£ turnover, top 30 companies in the FTE 100, market capitalization of 21,7B£, 28,500 employees).  Increased brand licensing revenues through portfolio transformation (3 industries, 8 global brands)  Contributed to new corporate brand transition (3 countries)  Supported marketing activities for engagement program to create brand advocates (+ 45 members/year)  Structured Marketing department and developed licensing business model for branding services to increase revenue stream with no impact on FTE (+10M$ turnover)

Kenwood is a small domestic appliances manufacturer and global leader in food preparation, part of DeLonghi Group (1,6B€ turnover, 6,000 employees).  Built new global brand positioning and international communication strategy to capture new customers segments (+8% market share, 80 countries)  Created related advertising campaigns (TV, print, outdoor, web)  Recommended media strategy and monitored investments across 32 countries (+18% awareness)  Designed internal communication tools (newsletters, Intranet, events)  Managed graphic studio (200 product literature and packaging in 6 months)  Coordinated a team of 3 people

Italian branch of Nexity, fully integrated real estate Group, among leaders in Europe (2,8B€ turnover, 6,000 employees).  Defined communication and brand image strategy (600 SKU in 2 years)  Developed and implemented marketing plans for 15 products in 3 regions (above and below the line)  Managed digital marketing campaigns (+20% return rate vs 2009)  Created communication supports for sales and after-sales staff  Monitored marketing investments and delivered within agreed budget  Coordinated a team of 2 people, 3 agencies and 60 suppliers

5one is a Boutique consulting part of MasterCard specialised in shopper insights analysis and strategic marketing for retail & consumer goods companies.  Participated in 5 customer segmentations projects involving 10M customers, worked within 2 different industries in 6 countries  Extended networking to top managers preparing and leading 10 workshops involving 150 people in clients’ organization  Defined and implemented CRM strategies by coordinating several cross-functional teams (average team size of 15)  Used shopper insights to plan marketing activities and maximise client profitability: 1/ 20 point of sales initiatives, achieved up to 45% response rate (vs average of 20%), 15M incremental volume and around 1M€ profit margin (+27% vs plan) 2/ 100 direct mailing campaigns over 8 months in 2 countries for 5M active customers with first 10 campaigns achieved 61M€ activated sales (vs 40M€ target) and 14M€ additional turnover

E.Leclerc is the French leader in mass retailing with over 600 stores and a turnover of 35B€.  Held responsible for all the marketing initiatives of one of the biggest stores in South of France (4500 m² sales area, 200 employees, 52M€ turnover)  Developed CRM for account acquisition (+12% per year vs 5% target)  Launched e-commerce activity. Increased basket size of 60% vs in-store)  Designed POS facing solutions (+10% category growth in 6 months)  Negotiated advertising sites and conducted media-planning  Cut the 850K€ marketing budget by 30% maintaining performance