• End-to-end development of marketing toolboxes across platforms: visuals, promotions, content for media… • Coordinate creation of Special Packaging and Gift box (Christmas, Chinese New Year) with external agencies. • Monitor and control allocated budgets and accruals for worldwide TR affiliate. Analyze and report KPIs for a better post-launch evaluation. • Support Area Managers to grow sales by POS. Strong focus on top 10 airports. On-going field visits. • Development and implementation of merchandising initiatives for permanent and promotional activities.

• Lead the launch of 2 new brands (Cosmetics & Male grooming brand) within duty free EMEA, from developing initial marketing concept to implementing multimedia communication strategy, planning and execution.  Reached 65 point of sales in the first year in major EMEA TR Operators (Heinemann, Dufry….)  +50% opening POS vs initial plan, with 95% of customized merchandising. • Impactful presentations and negotiations B2B to confirm brand listing in major EMEA airports. Reinforced partnerships and satisfaction from all internal and external stakeholders.  Successful introduction of the brand in the luxurious airport of Paris CDG (Lagardère), with strong marketing support and great 360 digital activation. • Supervise cross-functional teams (Finance, Pricing, Masterdata, and Demand Planning) for specific projects. Continuous follow-up on the forecast, budget and demand planning for increasing efficiency of internal processes.

Marketing and Business Development Saas Online startup Saas for digital contrat management