As Production Coordinator, I created TV shows and brought them to market leadership. • Coordinated pre- and post-production of TV formats «Der Bachelor», «Die Bachelorette», «Bauer, ledig, sucht...», «Adieu Heimat», «Notruf - Retter im Einsatz» and «Bumann der Restauranttester» • Developed and implemented casting structures for new TV shows • Oversaw event- and floor management for the 3+ show presentation with the highest audience rating at the ScreenUp Swiss TV trade fair • Planned digital content and on-air promotion for in-house and licensed TV productions • Produced a virtual reality movie with simultaneous live broadcast for 300 guests at the 3+ anniversary

As a member of the executive board of CH Media TV National, I helped to define the digital strategy for the next couple of years. • Co-lead the entertainment department with 45 employees • Responsible for crisis management during the COVID-19 pandemic by planning short-time work and development of remote workflows • Doubled the production efficiency with the existing team by implementing Scrum, Asana, Wiki and Dropbox processes • Boosted overall Social Media performance 800% by building up a seven-member team around the most successful Swiss influencer Zeki Bulgurcu • Recruited and managed a powerful 21-person strong team that worked on casting, production coordination and digital content • Introduced marketing KPIs for 20 Social Media accounts, TV and radio campaigns and developed weekly Tableau reporting for each channel • Executed the production of the pilot season “The Voice of Switzerland” with prime-time market leadership over all episodes • Tripled market shares through coordination of 4+, 5+, 6+ broadcasting station launch