James Hoult
Location
Zürich
Field of Study
Business Management, Marketing and Psychology
Expertise
Strategic Brand Management, Sales & Customer Development
About
Brand Management | Sales
Experienced, commercial Marketer with a unique background encompassing both hands-on tactical skills cultivated through diverse sales roles and strategic acumen refined in progressively responsible Brand Management positions. Skilled at fluidly integrating tactical sales knowledge with strategic marketing insights, I have a proven track record of driving marketing initiatives to enhance overall business performance. Throughout my career, I've also developed a well-rounded skill set that includes fostering collaborative team environments, promoting cross-functional cooperation, providing leadership, building meaningful relationships, negotiating effectively, employing analytical thinking, managing projects efficiently, and implementing thoughtful brand strategies.
Social Media:
Skills
Branding & Identity Marketing
Business Development Programs
Consumer Branding
Customer
Development & implementation of marketing plans
International Sales & Marketing
Retail Branding
Sales Presentations
Open for
fulltime
Work Experience
Colgate Palmolive Services CEW GmbH, Germany
2022-11 - 2023-06
Senior Brand Manager - Bodywash
Remote
fulltime
- Achieved positive Share of Market growth across both Shower Gels (+0.5pts) & Foam Bath (+1.6pts) - Led development of trade story for key initiative in 2024 EU Go To Market deck - Successfully executed 2023 portfolio simplification project (exceeding 10% reduction target) across DACH - Development and execution of Brand strategies/plans and support programs for Palmolive across Germany, Austria and - Switzerland (+€30M portfolio) - Project Management of New Product Launches in close collaboration with EU Marketing department and local Customer Development Teams - Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for products/services - Define Budget Reviews/Mid-Year Review Volume plans & Financial Goals by category aligned with commercial team
Colgate Palmolive Services CEW GmbH, Germany
2021-05 - 2022-11
Brand Manager - Bodywash
Remote
fulltime
- Manage the Palmolive Shower Gel portfolio and P&L across Germany, Austria & Switzerland - Project management of new product development as well as launch plans - Develop retail environment specific products and strategies - Grow core portfolio through bold 5P optimisation & implementation of RGM growth strategies
Colgate Palmolive Pty Ltd, Sydney, Australia
2019-07 - 2020-09
Brand Manager - Mouthwash, Electric Toothbrushes and Interdentals
Remote
fulltime
- Manage the Colgate Mouthwash, Electric Toothbrush and Interdentals brands & P&Lʼs across Australia & New Zealand - Project management of new product development as well as launch and activation plans - Development of Floss & Mouthwash innovation under Smile for Good sub-brand
Colgate Palmolive Pty Ltd, Sydney, Australia
2018-03 - 2019-07
Assistant Brand Manager
Remote
fulltime
- Assist in managing the Cuddly & Fluffy Fabric Softener brands & P&Lʼs across Australia & New Zealand - Assist in the project management of new product development as well as launch and activation plans
Colgate Palmolive Pty Ltd, Sydney, Australia
2016-05 - 2018-03
National Customer Development Manager
Remote
fulltime
- Awarded Hall of Fame sales award in recognition of my performance in this role (growing Net Sales, Share of Market, Customer Engagement & Satisfaction) - Manage the national Costco and Big W customer accounts for Australia - Accountable for the growth of these customers with key KPIʼs of Net Sales, Gross to Net and Margin