Founding Partner and Head of Marketing & Product for Conversational Marketing agency supporting companies with the implementation of conversational solutions (chat, voice, messaging) • Business strategy development & deployment • Activation of all paid, earned, shared & owned media (social, search, web, events, partnerships, CRM) • Consulting (Conversational Design - platform independent) • Project management, solution implementation & testing

Co-Founder and Marketing Lead for Consumer Research Platform that helps companies gather deep consumer insights using Artificial Intelligence. • Business & Go-To_Market strategy development & implementation • Activation of all paid, earned, shared & owned media (social, search, web, events, partnerships, CRM) • Product design (system methodology, conversational design, graphic design, user experience) • Customer success mangement (implementation & support)

Independent Project & Change Management Consultant • Developed and deployed project based organisation for Retail, E-Commerce & Care channels for IQOS brand. • Led Go-To-Market program initiatives for B2C for IQOS brand supporting the acceleration of global commercial footprint.

Head of European electric vehicle program from concept to Go-To- Market consisting of 4 models (passenger & commercial) with entry ticket € 750 Mil and annual volume of 150k units. • Developed long term European electric vehicle strategic direction (volume, profit, value proposition, coverage, line up) • Managed cross functional work of regional functions (engineering, manufacturing, purchasing, marketing & sales) for the 4 models • Drove regional EV profit optimisation program

Marketing Manager for 6 vehicles produced in Russia for the Russian market (+135k units or 3% market share annual) • Developed the product & Go-To-Market strategy (B2B/B2C) for the 6 vehicles • Led Core Model Strategy Review – full portfolio review (industrial & commercial) in light of Russian economic downturn

Marketing Planning Manager responsible for EMEA region • Implemented marketing departmental restructuring • Deployed & managed Incentive Management function (30€ Mio p.a.) • Developed vehicle financing framework (+20% penetration)

Product Manager for 2 product categories - Small vehicles & Sports vehicles for the West Region (France, Holland, Belgium) • Developed and successful deployed the revival project for Micra (30% uplift during last 2 years of life) • Created a Sports Car program (events, comms, web, social, merchandising) resulting in + 98% in sales

Product Manager for cross badge Van range (3 products) & main interface with Alliance partner Renault