- Established and managed a firm, specialized in bridging business operations between Europe and China, advising Chinese companies on European expansion and supporting European companies entering the Chinese market. - Assisted Chinese cross-border e-commerce companies in their Amazon store operations.

- Led end-to-end establishment of Superprof's operations in mainland China, navigating complex regulatory environments, and independently managing 29 supplier teams across company setup, legal compliance, taxation, finance, product, and go-to-market execution. Implemented dual compliance framework (EU GDPR + China PIPL). - Directed all localization strategies, managing cross-cultural collaboration between international and local teams to align global brand identity with local market needs, ensuring consistent brand identity. - Built a tech team to redevelop the website, app, and WeChat Mini Program for China mainland, coordinating product development between Chinese and international teams. - Achieved rapid growth by acquiring 15,000 users in China mainland (including 5,000 teachers) within six months of launch with costs maintained 15% below the market average. - Directed user acquisition and marketing strategies for Hong Kong and Taiwan markets, leveraging Google and Meta.

- Directed integrated marketing strategy for Southern China, serving a diverse portfolio of clients across Consumer Electronics, FMCG, Cosmetics, Pharmaceuticals, AI Industry, Digital Platforms, Fast Fashion, Babycare Products, Financial Services and Luxury. - Leveraged data-driven insights and analytics to help businesses accelerate growth and supported brands in positioning and defining their marketing strategies through consumer behavior research and traffic analysis. - Facilitated headquarters-regional coordination for unified messaging. Introduced innovative management practices to enhance cross-branch collaboration, including designing and implementing internal communication tools and mechanisms that streamlined workflow and improved alignment between headquarters and regional offices. - Led the restructuring of the Southern China marketing team in alignment with Baidu's broader strategic direction, which contributed to the team receiving the 2022 “Best Team Award”. - Diversified brand communications through multi-channel activities, utilizing Baidu-Cloud, Baidu-Wiki, Baidu-Map, and Apollo Driverless Car, among others. Initiated and managed AI-driven projects, such as virtual exhibitions for the home furnishing and fashion sectors, highlighting Baidu’s AI capabilities in immersive technologies. - Drove CHF 320M in annual revenue for the region.

- Developed monetization strategy and platform product models, now core to Zhihu’s long-term revenue engine. - Founded the creative team for Southern China, overseeing content writing and planning while mentoring team members to unlock their potential. - Led large-scale, socially impactful campaigns with key clients (e.g., P&G, Tencent, Ubtech Robotics, Mead Johnson), including satellite launch events and developer conferences, blending PR value with community engagement. - Delivered high-impact social campaigns despite limited budgets, maximizing ROI. - Drove CHF 26M in annual revenue for the region.

- Developed client relationships in Southern China from scratch, executing events that boosted brand recognition. - Managed celebrity endorsement projects and integrated offline activations (campus singing competitions, concerts) to strengthen consumer engagement. - Partnered with distributors to link brand events with retail channels, boosting sales conversion and visibility.

- Led team integration during a merger between two companies, ensuring strategic alignment and effective internal communication. - Created impactful PR campaigns using major IPs. - Managed content partnerships in entertainment and led marketing projects for global brands (e.g., earned P&G's “Best Project Award 2014”).

- Designed and executed PR campaigns directly linked with retail activation, coordinating with sales teams and channel managers to drive in-store visibility and conversion. - Aligned brand campaigns with shopper marketing objectives, ensuring measurable sales impact.