Jolan Goncalves
About
Global Category Manager
After 6 months in the luxury watch industry and 1 year within Logitech’s global teams, I learned new ways of working and had the opportunity to contribute to a wide variety of projects. These experiences allowed me to develop a strong adaptability, analytical thinking, and a collaborative mindset. At Jaeger-LeCoultre, I worked closely with digital, CRM, and social media teams, supporting global campaigns, and managing content across platforms such as Instagram, Facebook, LinkedIn, Weibo and WeChat. I also supported community management by answering product-related questions worldwide. At Logitech, I had the chance to work within the Ultimate Ears and Audio Category teams, where I contributed to strategic and operational projects. This included coordinating the installation of a flagship retail display, preparing a global Audio Business Overview for leadership, and conducting a full portfolio competitive benchmark. I also supported cross-functional initiatives such as a cable-removal sustaining project and a Brand Ratings & Reviews analysis to identify improvement areas for the product pipeline. One of my key contributions was supporting a B2B capability-building project, helping identify underserved business opportunities and laying the groundwork for potential new revenue streams. Working across global teams taught me how to operate in a fast-paced environment, understand P&L fundamentals, and collaborate with product, marketing, and business development stakeholders. I am motivated, proactive, and always eager to learn. I enjoy working in environments where I can bring energy, structure, and creativity to help teams grow and deliver impactful results. I’m now looking to join a smaller company or startup where I can take ownership, learn quickly, and contribute directly to meaningful projects.
Social Media:
Skills
Google AdSense
Google Analytics
Google Suite
HubSpot
Microsoft Suites
OTP
SAP
Sprinkler
Sprinkler Systems
Tableau
Tableau Software
Open for
fulltime
Work Experience
Logitech
2024-10 - 2025-10
Global Category Manager
Vaud
fulltime
- Conducted market analysis to understand consumer behaviours, and competitive dynamics in the category - Contributed to the development of global marketing and portfolio strategies - Defined and targeted high-potential Business Accounts - Supported the creation of go-to-market and channel strategies in collaboration with regional teams - Collaborated with Marketing, GTM, supply, and media teams to align on strategic direction - Developed global marketing plans to drive long-term category growth
Jaeger-LeCoultre
2024-01 - 2024-06
Digital Activation Intern
Geneva
internship
- Developed and implemented the brand strategy - Coordinated copywriting and translations with markets, and supplied assets to the CRM department - Community Management through social media, and - Customer Journey creation for the CRM department - Planned, published and managed social content according to the global social media calendar
Boticinal Powersanté
2021-05 - 2021-10
Operations and Logistics Assitant B2B
Other
internship
- Planned and coordinated new product launches in conjunction with Sales, Marketing, Customer Success and B2B CRM teams - Monitored price and promotions on the website - Carried out benchmarks and competitive intelligence to enable a better positioning of healthcare products
Premier Cap
2020-08 - 2021-03
Marketing Digital Freelance
Other
freelancer
- Optimised landing pages optimisation to increase sales - Developed and supervised email automation, campaign performance analysis, report creation - Created content creation: blog posts, emails, social networks, and press releases - Managed social media channels
Academic Experience
IÉSEG School of Management -
2022.09 - 2024.07
Master of Science, MSc in Master in International Business
Académie International de Management (AIM) -
2019.09 - 2022.06
Bachelor of Science, BSc in Hopitality & Luxury Management