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About

Global Category Manager

After 6 months in the luxury watch industry and 1 year within Logitech’s global teams, I learned new ways of working and had the opportunity to contribute to a wide variety of projects. These experiences allowed me to develop a strong adaptability, analytical thinking, and a collaborative mindset.

At Jaeger-LeCoultre, I worked closely with digital, CRM, and social media teams, supporting global campaigns, and managing content across platforms such as Instagram, Facebook, LinkedIn, Weibo and WeChat. I also supported community management by answering product-related questions worldwide.

At Logitech, I had the chance to work within the Ultimate Ears and Audio Category teams, where I contributed to strategic and operational projects. This included coordinating the installation of a flagship retail display, preparing a global Audio Business Overview for leadership, and conducting a full portfolio competitive benchmark. I also supported cross-functional initiatives such as a cable-removal sustaining project and a Brand Ratings & Reviews analysis to identify improvement areas for the product pipeline.

One of my key contributions was supporting a B2B capability-building project, helping identify underserved business opportunities and laying the groundwork for potential new revenue streams. Working across global teams taught me how to operate in a fast-paced environment, understand P&L fundamentals, and collaborate with product, marketing, and business development stakeholders.

I am motivated, proactive, and always eager to learn. I enjoy working in environments where I can bring energy, structure, and creativity to help teams grow and deliver impactful results. I’m now looking to join a smaller company or startup where I can take ownership, learn quickly, and contribute directly to meaningful projects.

Social Media:

Skills

Google AdSense

Google Analytics

Google Suite

HubSpot

Microsoft Suites

OTP

SAP

Sprinkler

Sprinkler Systems

Tableau

Tableau Software

Open for

fulltime

Work Experience

Logitech

2024-10 - 2025-10

Workplace
Global Category Manager
Location

Vaud

Employement type

fulltime

- Conducted market analysis to understand consumer behaviours, and competitive dynamics in the category - Contributed to the development of global marketing and portfolio strategies - Defined and targeted high-potential Business Accounts - Supported the creation of go-to-market and channel strategies in collaboration with regional teams - Collaborated with Marketing, GTM, supply, and media teams to align on strategic direction - Developed global marketing plans to drive long-term category growth

Jaeger-LeCoultre

2024-01 - 2024-06

Workplace
Digital Activation Intern
Location

Geneva

Employement type

internship

- Developed and implemented the brand strategy - Coordinated copywriting and translations with markets, and supplied assets to the CRM department - Community Management through social media, and - Customer Journey creation for the CRM department - Planned, published and managed social content according to the global social media calendar

Boticinal Powersanté

2021-05 - 2021-10

Workplace
Operations and Logistics Assitant B2B
Location

Other

Employement type

internship

- Planned and coordinated new product launches in conjunction with Sales, Marketing, Customer Success and B2B CRM teams - Monitored price and promotions on the website - Carried out benchmarks and competitive intelligence to enable a better positioning of healthcare products

Premier Cap

2020-08 - 2021-03

Workplace
Marketing Digital Freelance
Location

Other

Employement type

freelancer

- Optimised landing pages optimisation to increase sales - Developed and supervised email automation, campaign performance analysis, report creation - Created content creation: blog posts, emails, social networks, and press releases - Managed social media channels

Academic Experience

IÉSEG School of Management -

 

2022.09 - 2024.07

Master of Science, MSc in Master in International Business

Académie International de Management (AIM) -

 

2019.09 - 2022.06

Bachelor of Science, BSc in Hopitality & Luxury Management