I help my clients in their acquisition strategy to increase their brand awareness and generate more leads and sales online. The goal is to set up an efficient strategy on the different digital channels to increase the traffic of their website and to convert these prospects into new customers. Depending on each client's needs, I develop an SEO strategy (based on an audit and recommendations) that can be coupled with advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, as well as local and national partnerships). I also make sure that the follow-up of each activity is implemented in an optimal way through standard tracking tools (Google Analytics). Finally, I offer workshops and coaching to develop digital marketing skills and understanding of the different tools within the internal teams. I have been working in the digital marketing industry for over 20 years and have helped many national and international companies to develop their online business.

• Planning & designing the international digital marketing strategy and campaigns approach at Vorwerk (acquisition, engagement, retention) • Manage team of digital marketers to deliver campaigns and go-to-market activities • Establish and maintain scalable processes that ensure best practices for digital channels, paid media, and internal reporting • Create models for campaign targeting, audience management and customer segmentation for digital engagement across all markets • Define and own digital marketing goals and benchmarks, drive regular inspection to determine success of digital marketing initiatives and communicate those to larger team • Developing and implementing effective search engine optimization (SEO) strategies. Managing offsite and onsite optimization projects and reporting on performance. • Connect digital marketing initiatives and support direct sales strategy, communicate efforts and outcomes to key stakeholders and leadership • Partner with centralized digital, and E-business teams to ensure alignment and appropriate leverage of resources, as well as advocate for unique technology (website relaunch) needs of team • Recommend and implement A/B testing across all digital channels to continually seek inputs to guide channel optimization

• Development of the SEA strategy and management of the different creatives and media agencies • Planning, creation, and implementation of the SEO strategy for both brands (local.ch and search.ch) • Responsible for new traffic acquisition and management of traffic-based partnerships with Swiss publishers/platforms • Planning, creation, implementation, and optimization of end-to-end User Journey Tracking • Responsible for internal analytics and SEO training • Stakeholder management with two SEO Managers and three Analytics Managers

• Overall analysis of traffic development • Planning, definition, and tracking of various KPI's for internal stakeholders • Responsible for internal analytics and SEO training • Creation of SEM campaigns • Conception of social media campaigns • Definition, management, and implementation of the SEO strategy • Planning and management of two website relaunches • Responsible for traffic partnerships • Stakeholder management with tree product managers

• Definition, management, and implementation of the SEA/SEO strategy • Management of freelancers (photographers and regional managers) • Conducting training in photography and regional management • Strategic development and implementation of regional activities