My job is to make a clear vision of what to concentrate and what to close outside, when customer companies start profitable growth with their business operations. I help companies to identify their goals, develop strategies, and guide their path towards successful execution. My tasks among others include to help companies to grow: - Increasing sales - Growing their business - Internationalization - Customer Relationship Management

Worked as a Senior Consultant with Moderna Försäkringar / Tryg Affinity from 01/2015 to 08/2020. I was responsible for the insurance activities in Finland. My task was to seek new customers from the market and develop the business with existing customers. Reporting to Sweden and Denmark. EXIM Service Europe Oy´s mission is to provide a variety of dynamic services in the export / import industry. EXIM Service Europe Oy also provides services like CEO as a Service, Sales Director as a Service, VP of Sales / Business Management as a Service, Sales Process Training, Analyzing and Planning, Retail & Wholesale Consulting and other interim positions needed. EXIM Logistics has handled FTL road transportation east, south, west and north in Europe. EXIM Travels has organized travel excursions on request. Mainly to small groups (5 - 30 people) going to see Premier League, La Liga and Bundesliga football, Formula 1 or staying at certain private vacation site with various activities. Cango & Rinaldi Nordic was exclusive distributor in Nordic Countries importing Italian handmade Cango & Rinaldi premium categoty leather goods which are decorated with Swarovski crystals during 2012 - 2016. Managed the category of Cango & Rinaldi products . Our selection included shoes, bags, mobile phone cases and all kinds of jewelries. CangoRinaldi.fi was selling products online. Achievements: In 2013 CangoRinaldi.fi online store´s whole year bounce rate was 4.98 % on new customers. Half of people in Finland has seen Cango & Rinaldi products on TV during London 2012 Olympics’ Studio, Sport News and on 2012 Independency Day reception at the President´s palace.

Comprehensive sales analyses and development while helping and coaching the CEO to lead the SaaS sales and business operations selling web pages, marketing, video productions and content.

Sales of frame agreements (up to 6 M €), product insurances and other financial services to corporate and public sector customers. My customers were Mayors and CFOs of municipalities and CEOs and CFOs of larger companies. I helped to build a service sales minded culture within the organization. Atea Finance Oy is a finance company owned by Atea Finland Oy, whose mission is to acquire and strengthen Atea's customer relationships by providing innovative and competitive financial services to Atea's customers. Atea Finance Oy works closely with Atea's sales and offering development at both the national and Nordic levels.

Found new partners for new insurance business with estimated turnover up to 10 M € per annum. Category management for insurance products for our FMCG omnichannel customers. Financial analysis on which areas to concentrate on. Sales training to our reseller customers and sales monitoring with their sales directors emphasizing customer centricity. People responsibility.

Suomen PK-Luotto Oy was a Finnish financial services provider. Suomen PK-Luotto Oy offered short-term unsecured loan to Finnish SMEs. The product, SME Credit is an unsecured loan that is a fast and reliable solution for SME's acute loan needs. We offered 1 – 10 K € loans for 1 – 12 months with personal guarantees. We gave over 1 M € worth B2B-loans making profitable business. Business planning from scratch, Category management for the whole portfolio, go-to-market, implementation, raising capital and, unfortunately, deciding to end the business. With 80 K € start we gave over 1 M € loans to Finnish SMEs doing profitable business. I had overall P&L responsibility from the planning to the very end.

Start-up exploring as OTM Games was planning the new best Fantasy Sports game series. We aimed to start with NHL and move forward with other sports. I was responsible for everything. I had overall P&L responsibility from the planning to the very end. Creating a Fantasy Sports online platform and back engine. My role was to plan the game and monetize the idea. Deep analysis on customer behavior and their needs in order to build a matching game for them. P&L and people responsibility

I was responsible for Storage IT Oy´s sales channels following and implementing ways to sell our products to their B2B customers. I was category manager of cloud products, managing portfolio for our resellers and commercializing actions. Followed and implemented ways to sell. Adjusted the portfolio to be suitable for our sales channels was important part of my work. Achievements: Created a tool for resellers to calculate an offer to every kind of customer for cloud server or cloud drive service in 13 seconds. Made the services understandable for non-IT people for example by designing a video advertisement and boosted the sales.

I was responsible for signed accounts and my task was to sell all sorts of security services (for example cctv, intrusion and access control also with work time control), loss prevention, customer calculation and heat / stop mapping services to retail and industrial customers. My tasks also included to develop the sales and to build the partner network in Finland.

My responsibility was to manage and to develop the Sonera Shop-in-Shop concept as well as reach goals on new subscriptions, retention and customer loyalty with mobile phone and broadband subscriptions. I had overall P&L responsibility for the whole channel. I worked closely together with other sales channels to achieve set targets. Also I worked in close co-operation with company´s Offering and Product Management in developing One-Company approach and solutions. We introduced TeleFinland as SiS´s other brand while we continued to sell Sonera brand subscriptions as well. Achievements: We changed our channel´s sales process during first three months. We started systematically follow who had sold what with-in each customer profile group. Renewed, upgraded and increased our mobile device selection and doubled or tripled 3 of the most followed KPIs with-in 6 months. We were able to raise the total sales with almost a quarter compared the previous year although we closed almost half of our Shop in Shops during Q2. We dropped cost price of new subscription sales significantly and improved the efficiency very much. Channel was on pace to double the new subscription sales in 2013 vs. new subscription sales in 2011.

Temporary maternity leave substitute. Buying small TVs (<32”), digital set-top boxes and projectors for Nordic market (Elkjøp and Lefdal Norway, Elgiganten Sweden and Denmark, Gigantti Finland, PC City internet-shop Sweden, Markantalo internet-shop Finland) and buying DVD-movies to Finnish market. When being responsible of a category the tasks included among other things purchasing the goods to our central warehouse and selling them to our chains in Nordics, following the stock turn, creating product codes to different systems, spreading information about products and the strategy with them in our Intranet, pricing the goods, planning and executing sales campaigns in Nordic countries, seeking deals and negotiating better prices and terms, controlling the sell-out –prices from our central warehouse, planning the range for each chain and different size stores. With DVD-movies my tasks included controlling the whole process including price negotiations, agreeing suppliers´ marketing contributions, planning and making sales campaigns, choosing the range for stores. Working languages were Norwegian, Swedish, English and Finnish. Achievements: I was part of team of three people who bought almost 1 million TVs to the Nordic market. At best in Finland we had over 40 % market share in January 2011.

I was responsible for Gigantti´s (18 own stores + 16 franchise stores) and Markantalo´s (23 stores) product insurance and credit category in Finland. Tasks included among other things following and improving finance and product insurance sales, training the sales people, planning and activating sales campaigns, co-operation with insurance and finance providers and negotiating yearly contracts with them, yearly budgeting process and then reaching and topping the targets during fiscal year. I was a trainer in every sales and product training held in Finland for sales people, department and store managers as well as to other supervisors. I also participated in many Nordic trainings held around Nordic countries. Achievements: I changed the culture of selling product insurance and finance in Finland. During my first year (05/2006 – 04/2007) I challenged the existing KPI and changed it in Finland. Rest of the Nordics followed as I was to teach my more experienced colleagues and superiors how we work. We beat the always growing budgets each year no-matter one year we closed down Markantalo. With 2 x two hour trainings we were able to quintuple Finland´s biggest mixed retail store´s computing insurance turnover SOB. In November 2009 same store had 5 year TV-insurance as Brown goods department’s most sold single product when measured in units.