- Project leadership over cross-functional teams to drive critical strategic initiatives to boost company growth - Partner with finance, product and go-to-market teams to ensure successful project execution and business impact - Market intelligence activities, including the identification of customer needs and trends across diverse markets - Business plans development to enable data-driven decision-making based on ROI analysis - Regular presentations to Senior Leadership Leading crucial strategic projects to propel company growth, such as: - Sustainability: Identifying and developing new business opportunities for accelerated growth - Go-to-market: Developing initiatives and partnership strategies to expand and strengthen growth in international markets

- Customer agenda leadership: development of strategic plans and initiatives in consonance with IAG to ensure alignment with key trends and best-practices of the sector and cross-industry supported by data research initiatives - New products and services development and delivery towards the digitalization of the full Customer Experience: management and coordination of multi-disciplinary teams, stakeholders and digital capabilities for execution - Support and advisory to Hangar 51 (IAG group accelerator and corporate venture fund) - Main projects: o Launch of the new In-flight entertainment (IFE) strategy boosting revenue-generating opportunities by partnering with a third party o Restructuring of the current Loyalty program fundamentals towards a new subscription-based model o Development of the CX Digital 5 years Transformation Plan (2025 horizon) towards the digitalization of the Customer Experience - Key achievements: o Received an Star Awards Honour from IAG as of 2020-2021 performance, leading high impact projects concerning Disruptions - Other activities: Relationship with multiple areas and departments: Digital, Operations, Marketing and Sales. Used to daily presentations and briefings with main stakeholders. Regular participation in Committees with top management

- Projects development within: Business Development, Digital Transformation, Omnichannel Marketing, Customer Experience, Commercial Strategy, Business Transformation, Operational Optimization - New programmes launchment: responsible for design, execution and coordination (project management) - Business Plans and Business Cases elaboration to support and prioritize main initiatives (ROI) - Main projects related to: Retail, Travel, Tourism, FMCG industries

- Development of strategy and pricing solutions in several international projects