
Lisanza Faccilongo
Field of Study
Marketing Management
Expertise
Online Marketing
About
(Digital) Marketing Graduate
(Digital) Marketing Management Graduate at HEC Lausanne. Looking for an exciting opportunity to further develop my skills!
Social Media:
Skills
Academic Research
Acquisition Campaigns
Acquisition Marketing
Adobe Photoshop
B2B Marketing
B2C Marketing
CSS
Co-marketing
Content marketing
Digital Activation
Digital Copywriting
Digital Marketing
Facebook Ads Manager
Google Analytics
Google Suite
HTML
Magento
Marketing Analytics
Marketing Science
Microsoft Office
Retargeting
Social Media-Marketing
Open for
fulltime
parttime
internship
Work Experience
Koala.ch & Aeschbach Chaussures
2021-02 - 2021-07
Online Marketing Intern
Geneva
internship
- Conducted multiple co-marketing campaigns with reknown brands - Management, creation, and analysis of email campaigns (CRM) - Management of the company’s social media channels and Facebook (paid) advertising campaigns - Support in the editorial of various marketing campaign texts - Coordination of the production of media materials - Production and follow-up of a dashboard and its activities - Analysis of ROI on advertising investments and campaign reporting
PI Import (BambooTouch®)
2019-12 -
Online Marketing Assistant
Remote
parttime
- Rethinking the entire marketing strategy of the company - Helping to rebuild the website and launch the e-commerce platform - Creating Facebook & Instagram accounts, managing their contents & campaigns, and reporting the progress - Managing the online community (suppliers, B2B clients, and end users) - Conducting market studies for B2B customer satisfaction - Designing webinars for distributors
Sortlist
2017-11 - 2019-08
Content Marketing Intern
Remote
parttime
Main task: Contacting websites and writing articles for them (linkbuilding - SEO) Achievements: - 50+ articles got published on famous Dutch and Belgian industry websites - Coached multiple new Content Writers at Sortlist - Most viewed article: +78.000 views
Academic Experience
University of Lausanne -
2019.09 - 2021.09
Master of Science, MSc in Management (orientation Marketing)