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Livia Elena Borhină

About

Founder & Product Manager | Digital Platforms & MVP Builder | AI & No-Code

I'm a product-driven founder and digital strategist with 15+ years of experience building and scaling digital platforms across banking, e-commerce, and tech. Right now, I'm actively exploring opportunities to join early-stage startups where I can bring hands-on product ownership, strategic thinking, and the ability to move fast from idea to live product.
I own problems end-to-end from defining requirements and user flows to shipping working products and measuring impact. I'm equally comfortable at the whiteboard with stakeholders, building no-code MVPs myself using AI and modern tools, or leading cross-functional teams. My recent founder experience (Tonora.ch and Circlo.ch) reinforced what I already knew: the best ideas come from deeply understanding user needs and iterating quickly.
What I bring:
Product & platform strategy, end-to-end digital ownership, no-code/AI prototyping, SEO & growth, content strategy, and experience managing teams and multi-language environments. I integrate AI tools (Claude, ChatGPT) into workflows to move faster and reduce friction.
What I'm looking for:
I'm genuinely open to exploring different roles at early-stage startups whether that's Product Manager, Growth Lead, Head of Product, Content Strategist, Digital Platform Manager, Project Manager, or even something undefined where I can wear multiple hats. I thrive in environments that reward ownership, embrace AI and automation, and move with urgency. I'm based in Zurich and actively available.

Skills

Agile Project Management

Content Managed Websites

Content Management Systems (CMS)

Digital Business Development

Start-up Projects

Open for

cofounder

fulltime

parttime

internship

freelancer

shadowing

Work Experience

Circlo.ch

2024-12 - 2026-02

Workplace
Founder
Location

Zürich

Employement type

cofounder

Work-in-progress fashion resale subscription platform, currently in pilot phase. • Managing end-to-end: UX design, CMS build, content strategy and go-to-market planning. • Building the platform iteratively using no-code tools, gathering feedback and refining before full launch.

Tonora.ch

2024-11 - 2026-02

Workplace
Founder
Location

Zürich

Employement type

cofounder

• Built a landing-page-based booking platform for classical musicians, enabling clients to book performers for events. • Designed the full UX from scratch, built the no-code MVP and went from idea to live product independently. • Secured the first two paying clients shortly after launch, validating the concept without external investment.

Deduxer

2024-10 - 2025-06

Workplace
Project manager
Location

Bucharest

Employement type

fulltime

• Led end-to-end delivery of multiple concurrent client projects across web development, SaaS and e-commerce, reporting directly to the CEO. • Managed 10+ concurrent client projects from discovery through delivery, keeping timelines and quality on track throughout. • Implemented scope management practices to ensure clear deliverables and avoid scope creep across all active accounts. • Managed timelines and resources using Notion and Productive.io, improving team visibility and task throughput. • Delivered high-profile websites including Factify, Revery and Influence Media, improving UX engagement by 20%+. • Integrated AI tools (ChatGPT, Claude) into project workflows, reducing turnaround time by around 25%. • Defined requirements, user flows, KPIs and documentation to support scalable and repeatable project delivery. • Applied risk management and performance monitoring to keep milestones on track and flag issues early. • Oversaw vendor management for hosting and third-party services, ensuring SLA compliance at all times. • Coordinated cross-functional teams to streamline workflows, improving schedule adherence and delivery reliability. • Streamlined resource allocation across projects to improve budget adherence and overall cost efficiency. • Facilitated clear stakeholder communication throughout each project lifecycle, keeping clients aligned and satisfied.

OTP Bank Romania

2021-05 - 2025-02

Workplace
Website Administrator
Location

Bucharest

Employement type

fulltime

• Owned operations and continuous improvement of the public banking website across RO, EN and HU markets, working closely with IT, Marketing and Legal teams. • Oversaw digital banking website operations for millions of users across three language versions. • Implemented an SEO strategy that increased organic traffic by around 40% for targeted fintech keywords. • Designed and launched chatbot workflows that reduced customer support response times by around 30%. • Coordinated with IT and external agencies to deliver website redesigns, microsites and campaign landing pages on schedule. • Ensured GDPR compliance and kept policy pages and legal content up to date across all markets. • Resolved Google Play and Apple Store issues, achieving consistently high resolution rates. • Translated Figma prototypes into live landing pages aligned with marketing and UX objectives. • Monitored performance metrics to identify and resolve bottlenecks, improving load times and overall engagement. • Monitored website security protocols to promptly identify vulnerabilities and ensure uninterrupted service availability. • Maintained and updated website content to meet regulatory requirements, building customer trust and reducing legal risk.

Fashion Days

2011-07 - 2021-05

Workplace
Content Coordinator
Location

Bucharest

Employement type

fulltime

• Led content operations for a large-scale e-commerce platform across multiple European markets. • Managed a 12-person content team responsible for product content, campaigns and editorial updates across three countries. • Improved operational efficiency by around 40% through CMS training, process documentation and workflow optimisation. • Implemented Zendesk and Jira systems, cutting issue resolution time by around 50%. • Standardised product data and descriptions across the catalogue, reducing returns and improving customer satisfaction. • Executed SEO-driven content strategies that grew organic traffic consistently year on year. • Curated and scheduled cross-platform content to ensure consistent and timely publication across all channels. • Coordinated content updates across digital platforms to maintain accuracy, consistency and smooth editorial workflows.

Academic Experience

University of Bucharest -

 

2008.09 - 2011.06

Bachelor of Arts, BA in Sociology