● Held regional P&L responsibility for a €20m business, driving international sales, revenue management, pricing strategy and profitable growth across 10+ EMEIA markets ● Developed and executed customer planning, joint business planning and commercial strategies that accelerated PRIME’s expansion into 20+ international markets across Europe, India, the Middle East and APAC ● Built high-performing distributor and customer partnerships, delivering double-digit growth in Benelux and customer expansion in Italy through relationship building, negotiation and trade investment optimisation ● Analysed market trends, consumer insights and the international trade landscape to identify growth opportunities, strengthen commercial performance and support strategic decision-making ● Represented PRIME at international trade shows and customer events, strengthening customer engagement, brand visibility and commercial relationships across multiple markets ● Implemented KPI reviews, CRM-driven insights and performance tracking to improve forecasting accuracy, commercial discipline and international sales performance

● Led global planning strategy for a €500m+ luxury beauty business, supporting international customer plans, launch readiness and go-to-market execution across 5 regions and 20+ markets ● Managed and developed a global network of 20 regional planners, strengthening communication, collaboration and commercial visibility across Sales, Marketing, Finance and Supply Chain ● Implemented SAP and OMP transformation initiatives, improving forecast accuracy by 5%, product availability to 95% and operational effectiveness across international markets ● Translated demand, customer and market insights into strategic recommendations supporting commercial execution and senior leadership decision-making ● Improved inventory performance and supply resilience, reducing excess stock and waste by 4% while supporting profitable growth

● Managed demand forecasting and commercial planning for Max Factor across the UK & Ireland, supporting promotions, launches and revenue growth ● Strengthened forecasting, inventory management and margin performance through SI&OP collaboration and lifecycle planning

● Managed demand forecasting for 5,000+ SKUs across prestige beauty brands, partnering with Sales and Marketing to support revenue growth, customer execution and commercial strategy ● Strengthened product availability and business performance through forecasting excellence, IBP leadership and stakeholder management across Sales, Finance, Marketing and Supply Chain

● Managed key luxury retail accounts within a 30m+ business, supporting sales growth, commercial performance and premium in-store execution across targeted channels (70%+ of UK turnover). ● Acted as primary commercial contact for retail partners, coordinating promotions, merchandising and forecasting while negotiating commercial terms to strengthen brand visibility and customer experience. ● Executed retail initiatives with Sales, Marketing and Supply Chain to improve service levels, in-store execution and commercial alignment across key accounts.