I am an experienced social media and digital marketing professional with a keen interest in e-commerce merchandising. I have gained extensive research and analytics experience from my M.S in Apparel Merchandising and M.B.A. with several journals and conference publications. One of my research projects on social media use and effectiveness by small businesses in Iowa, USA. I am a driven and hardworking individual who believes that determination and perseverance can help you achieve anything. Outside work, my primary hobby is music - practicing and performing music makes me creative and disciplined, which I am confident will be of value to any organization.

I am skilled in the following areas:
- Social media network analysis (R/Excel big data statistical analysis/Node XL)
- Social media strategy and management (LinkedIn Certification: Social Media Marketing Strategy and Optimization ) for B2C
- Email campaigning (Constant Contact, MailChimp)
- Qualitative and quantitative data analysis (Thematic analysis and advanced excel analysis)
- Retail merchandising (Retail math, experienced Retail Sales & Marketing Lead in a start-up)
- Writing and social media content creation (Canva, Photoshop)