• Development of marketing strategies and go-to-market concepts for B2B/B2C customers • Analysis and optimization of the customer journey and customer experience management • Increasing the effectiveness of marketing initiatives and marketing operations • Digitalization of marketing processes and development of digital business models • Implementation and continuous development of marketing technologies (PIM, DAM, CMS)

• Product data vision, roadmap, and lifecycle governance • Company-wide MDM and PIM strategy and implementation • Optimization of data quality, consistency, flows, and processes • Digital product communication, pricing systems, and automation • Cross-functional project leadership and regulatory compliance

• Design and scaling of an integrated MarTech stack (CMS, PIM, DAM, print) across systems and channels • Continuous optimization of content and omnichannel processes • Application of AI for translation and chatbot solutions • Business owner/project lead for cross-functional master data and interface initiatives

• Establishment and ownership of company-wide Product Data Management and Connectivity Product Management • Driving cross-portfolio digital transformation initiatives (IoT, connectivity, eco-management) • End-to-end Product Launch Management • Leadership and delivery of PIM implementation projects • Contribution to major enterprise system implementations (SAP S/4HANA, CRM, E-Commerce) • Definition and rollout of company-wide product master data standards and processes • Market research, trend and competitor analysis to support product strategy • Development and management of strategic partnerships

• End-to-end responsibility for the product lifecycle of kitchen and laundry appliances • Strategic assortment, pricing, and growth planning • Management of OEM partners and full product portfolio ownership • Market, competitor, and performance analysis • Cross-functional project contribution representing Marketing, Sales, and Distribution • Development and execution of training and enablement programs • Product marketing and communication across sales materials, digital channels, PR, and training media • Negotiation and management of national and international suppliers • Coordination of marketing-related IT requirements

• Portfolio ownership and pricing strategy • Customer acquisition, retention, and expansion of order volumes • Negotiation of prices, terms, and conditions with customers and suppliers • Preparation of framework agreements, offers, and promotional campaigns • Sales forecasting, quarterly planning, and budget responsibility • Sales planning and coordination of sales and technical service activities • Development of sales and presentation materials for customer meetings, exhibitions, and trade shows • Training, coaching, and development of sales staff

• End-to-end responsibility for B2B and B2C e-commerce shops • Ownership of order management, procurement, customer communication, marketing, and shop development • Leadership and coordination of internal sales, procurement, and sales administration