• Creation and positioning of a new brand / brands with international appeal in the field of International Cooperation (IC) • Responsible for the development and realization of the marketing, branding, CD/CI, PR, advertising and communication strategy • Planning, management and realization of the first IC Forum 2022, an CO2-neutral and hybrid two-day international congress with about 3000 participants from 39 countries and with the use of the latest technologies • Representation of Switzerland in various national and international committees of economy, science, politics and society • Management and leadership of 40 employees in matrix organizations

• Transformation from ETH spin-off to globally operating scale-up company • Development and realization of marketing, branding, PR and communication strategy • Planning setting of the marketing, communications and sales structures • Positioning of a new brand (brand visibility) worldwide in the robotics industry • Development of new markets / business development • Implementation of cross-selling activities with partners from industry and trade • Generation of leads and development of sales promotion tools • Design and build the company's digital presence on website, social media and online portals • Responsible for all communications and trade show appearances worldwide • Technical and personnel lead of the marketing department, technical lead of the sales staff

• Responsible for the realization of all marketing and communication activities of the NUM Group worldwide incl. budget responsibility • Establishment of the brand NUM, after the separation of the Schneider Electric Group • Writing / realization of technical product and trade articles • Establishment and management of the NUM Group marketing department of 3 employees as well as coordination of the marketing activities of 11 NUM country subsidiaries worldwide and the technical management of 25 sales employees

• Management of the machine portfolio Switzerland, with the brands TASKI, DULEVO and Stolzenberg, with an annual sales volume of around CHF 21 million • Market launch of the TASKI swingobot 2000, first autonomous cleaning robot • Leading of national and participation in international development projects in the machine and IoT area - coordination of internal and external partners • Creation and realization of the marketing and communication strategy Switzerland wide • Coordination of sales activities with the sales force -> around 80 sales employees in the field and in the 13 sales offices Switzerland wide

• Creation and realization of the marketing, branding, PR and communication strategy • Implementation of strategic monitoring, market research, target group specific marketing activities, and campaigns as well as generation of leads to increas sales • Implementation of cross-selling activities with partners from industry and commerce • Conception and realization of the company's digital presence on website, social media, industry portals as well as the marketing automation (CRM, CMS, PIM) • Responsible for all communications and trade fair appearances in Europe • Technical and personnel lead of the marketing department (of 4 employees) • Technical lead of the marketing activities of the sales department Europe (of 25 employees)