Early stage supplement venture supported by UZH and ETH ecosystem. Key Responsibilities & Achievements: - Guided regulatory and go to market strategy, clarified ICP and value proposition, reduced iteration cycles per sprint. - Defined product strategy and MVP scope, prioritized backlog and roadmap, aligned founders on OKRs and milestones. - Shaped investor communications and pitch narrative, improved meeting conversion through clearer problem, solution and traction proof points.

University led consulting for Swiss corporates Key Responsibilities & Achievements: - Logitech (x2) – Conducted user research, developed go-to-market frameworks, and participated in product ideation and positioning for new hardware and immersive learning tools. - Accenture – Worked on a post-merger integration case in the life sciences sector, analyzing pipeline consolidation and innovation synergies across global markets. - Tavora Brands – Designed a multi-phase market entry strategy for eco-conscious small appliances, including channel analysis, digital promotion tactics, and localization insights. - **Profuma Eiger AG** (Bootcamp Simulation) – Acted as B2B Strategy Lead in a competitive business simulation, developing partnership models, channel expansion plans, and sales enablement strategies for a premium coffee machine brand. - Built MECE issue trees and DACH market sizing for Logitech and Tavora, sized TAM about 0.8 to 1.2 billion CHF, recommended channel mix with expected CPL down 15 percent and payback inside 6 months

SaaS Startup Key Responsibilities & Achievements: - Raised social engagement 45 percent and email CTR 30 percent, cut CPL 18 percent through targeted LinkedIn and Meta campaigns, A/B tests, tighter ICP fit - Lifted website user activity 113 percent and onboarding completion 28 percent by leading UX and UI redesign, prioritized flows using GA4 insights.  - Built UTM governed KPI dashboard, reduced reporting latency 2 days, enabled weekly OKR reviews and stakeholder alignment. - Improved SEO and SEM hygiene, contributed to inbound MQLs up 15 percent, stabilized page speed and indexing

Leading consumer internet and e-commerce platform at multi million user scale, payments and marketplace products. Key Responsibilities & Achievements: - Increased project delivery efficiency 30%, defined scope and timelines, set OKRs, standardized Jira workflows and Scrum cadences, introduced PMO templates. - Lifted cross functional productivity 20%, clarified roles with RACI, aligned design, engineering and analytics, improved on time delivery and handoffs. - Reduced checkout defects 25% and raised completion 5 to 10%, tightened PRDs and acceptance criteria, enforced QA gates and incident triage. - Improved client satisfaction, NPS up 8 to 12 points, mapped end to end journeys across web and app, drove UX fixes and channel consistency.