Spearheaded the development of a 5-to-10-year strategic marketing portfolio and innovation pipeline for a $2.1Bn laundry product portfolio. • Connected deep consumer insights with front-end innovation to shape the product strategy. • Managed a global multifunctional team of 9 Brand Managers across 4 countries, ensuring seamless execution of campaigns in key markets. • Oversaw four major campaign renewals across Japan, the UK, Germany, and Saudi Arabia, driving business impact.

Directed end-to-end brand management, communication, and innovation strategies for Fabric Enhancers, resulting in $1.5M in sales. • Led biggest fabric softener launch in UK for past 10 years which led to brand leadership in market (after 15y losing) • Led cross-functional teams of up to 20 members, fostering collaboration among Supply Chain, Manufacturing, Finance, R&D, and Sales. • Adapted global strategies to align with local market needs across nine European country clusters.

Designed and implemented 360º marketing plans for leading P&G brands, driving over €100M in annual turnover. • Directed a team of 20+ cross-functional members, including Sales, Logistics, and Finance. • Led the most significant fabric care launch in a decade, introducing a new brand and form (fabric perfume) in the Iberian market.