
Mariana Nacarato de Sousa
Location
Zürich
Field of Study
Marketing
Expertise
Branding
About
Passionate.
With a strong marketing and branding background, Mariana is a former Head of Marketing at Beliive, a timebank platform in the US and Brazil, which allows people to share their expertise and learn new skills using time as the currency. Before, she was Chief Marketing Officer at Epitrack, a Brazilian Digital Health Startup focused on Digital Disease Detection where she could lead international projects of participatory surveillance. She was also part of the leadership team at Recife's Singularity University Chapter - a local community-driven group working collaboratively with Singularity University in the US. Passionate about collaboration, social entrepreneurship and marketing, Mariana has specialized in Branding and Agile Marketing, leading teams and projects, working on many different roles over 10 years of professional experience.
Social Media:
Skills
Branding
Content marketing
Development & implementation of marketing plans
Marketing Plan Creation
Project Management Skills
Startup Marketing
Open for
parttime
internship
Work Experience
Beliive
2019-01 - 2020-06
Head of Marketing
San Francisco, USA
fulltime
Bellive is the world's largest time banking platform, which allows people to receive services and learn new skills using time as the currency. Also, their b2b model help employees learn from each other while building exchange communities in their organizations. Creating, implementing and managing marketing strategies for b2c and b2b models also as ensuring the marketing team to achieve their OKRs Collecting, analyzing and reporting strategic data for stakeholders’ decision making Promoting social media campaigns and analyzing their performance for strategic decision
Epitrack
2015-11 - 2018-05
Chief Marketing Officer
Recife, Brazil
fulltime
Epitrack is a Brazilian science-based company in the Digital Health segment, focused on helping society through digital disease detection. Epitrack was recently acquired by the govtech Colab that focuses on solutions for the relationship between government and citizens. Project manager for international participatory surveillance projects, managing different stakeholders’ expectations Planning, implementing and monitoring content marketing strategies in social media Responsible for planning and managing mobile app launch KPI monitoring and reporting strategic data for the CEO and company board
L.Caldas Consultoria
2015-01 - 2015-10
Business Consulting
Caruaru, Brazil
parttime
Since 2004, L.Caldas provides specialized support to improve companies’ management and operations in Caruaru and Region. Its services focus on companies’ most critical issues such as strategy, management, marketing, corporate finance, HR. Responsible for designing practical solutions to help clients’ needs focused on marketing, leadership coaching and customer experience strategy
SPRIM
2014-03 - 2014-10
Project Coordinator
Sao Paulo, Brazil
fulltime
SPRIM is a health-focused consulting agency with more than 450 employees working in 17 countries in Europe, Latin America and the U.S. Their core services include four primary practice areas: Strategy and Innovation, Research and Clinical Services, Regulatory and Scientific Affairs, and Medical Marketing and Engagement. Responsible for planning and executing Health Marketing strategies to reach and engage with healthcare providers and Key Opinion Leaders to drive perceptions and boost the credibility of brands Manage expectations of stakeholders through the lifecycle of the projects Budget control; benchmarking; KPIs development and monitoring; collecting, analyzing and reporting market data for stakeholders’ decision making
Atelie Oral
2012-03 - 2014-03
Marketing Coordinator
Sao Paulo, Brazil
fulltime
Ateliê Oral is a highend dental clinic in Brazil. It offers multidisciplinary dentistry with focus on aesthetic dentistry. I started as Marketing Intern, to grow to Marketing Analyst and finally Marketing Coordinator Branding, social media planning, content creation, customer experience and relationship with stakeholders Collecting, analyzing and reporting to the CEO relevant data for decision making
Academic Experience
Escola Superior de Propaganda e Marketing -
2013.02 - 2014.12
Master of Arts, MA in Marketing
Faculdade do Vale do Ipojuca -
2007.08 - 2012.01
Bachelor of Arts, BA in Social Communications