Avolta Responsible for leading the analytical team from our client "Avolta", working closely to automate processes, create visualizations, and generate reports using various visualization tools. Our goal is to extract relevant data and analyze results effectively and efficently Our analysis focuses on email marketing campaign results, where we not only examine common KPIs but also analyze email creatives using heat maps. Additionally, we conduct user ID-level analysis, providing insights into customer behavior during purchases. This enables us to anticipate user actions based on their history and use this data to determine the best promotional strategies, whether the objective is sales or data enrichment. Coca-Cola Europacific Partners Spearheaded the implementation and configuration of Google Tag Manager and Google Analytics, leveraging data layers for enhanced tracking capabilities. Developed comprehensive implementation guides and conducted rigorous testing in both PRE and PRO environments for Coca-Cola promotion landings, ensuring seamless integration and accurate data capture. Designed and implemented a user-friendly dashboard with direct connections to Google Analytics and backend systems, empowering stakeholders with real-time performance metrics and actionable insights. Sigma Group Engineered and designed bespoke retail media campaign dashboards tailored for Spain and France markets, optimizing campaign performance tracking. Regularly generated insightful monthly reports, providing actionable recommendations to drive strategic decisionmaking and campaign optimization. Santiveri Spearheaded the successful implementation and configuration of Google Tag Manager and Google Analytics, utilizing advanced datalayer techniques to enhance tracking accuracy. Authored comprehensive implementation guides and conducted meticulous testing across PRE and PRO environments, ensuring eamless integration and data accuracy. Developed a dynamic dashboard with seamless integration to Google Analytics, providing stakeholders with real-time insights into website performance and user behavior, fostering data-driven decision-making.