Sales is a passion – my passion, not an obligation. That’s my slogan, and I stand by it as a CEO, Head of Sales and Marketing, and business owner for over 30 years. I enjoy applying my strengths as a hands-on leader to exciting projects, startups, and market developments. Leadership is as essential to me as salt is to soup – with clear direction and efficient structures. Over the past 15 years, medical devices and diagnostics have become my main focus. My goal – my one and only goal – is lasting success in every aspect!