Leading the execution of consumer facing digital experiences for Red Bull‘s core marketing activities on global and local level (70+ markets); Managing cross-functional collaborations between business stakeholders, engineering, UX/UI departments and external agencies; Product management & strategic development of internal tools, services and workflows to improve end-to-end processes for global and local marketing entities and their digital initiatives;

Currently consulting clients (PILUM/digital, Wings For Life Foundation, mokker.ai) in the area of digital and Business Strategy.

Creative lead for global advertising campaigns to expand brand love across multiple disciplines and platforms, including bike sports, water sports and motor sports; Guidance and coaching for local marketing entities in 20+ markets across different projects and campaigns; Development of corporate identity & branding strategy for Red Bull and Red Bull‘s corporate projects; Production lead for several still image and moving image productions;

Co-Founder of a design studio focusing on still image production, design & branding for national and international clients like Audi, Beachvolleyball Major Series, Raiffeisen, Red Bull, Udacity;