Playwright Robertson Davies once said, “The eye sees only what the mind is prepared to comprehend.” At no time in our history has this been more true than it is today–with marketers being challenged once again to reinvent the way they compete to reconnect with disaffected buyers. With so many who are stuck on needs rather than wants, and budgets being extended well beyond what most of us anticipated for 2020 and beyond, it’s time to get back to some of the things that make brands standout, starting with narrative.

As a Copywriter and Strategist, I offer more than 11 years of diverse experience in writing for a combination of approaches, including brand messaging, demand generation and content marketing. And along the way, I’ve worked with some of the world’s biggest brands. Microsoft, HPE, Dell, Mercedes-Benz, Samsung Electronics, Harman International, Cisco Systems, SAP, Salesforce and more. I’ve made these guys look good–and I can do the same for you.

My strengths? Conversational messaging and content to build personality and confidence, while focusing on simple things such as eye movement as a catalyst for seduction and improved customer journeys.

My informal research continues to focus on creativity, Blue Ocean Strategy, as well as the role of mental models and cognitive bias on decision outcomes. Off the clock, I maintain an ongoing interest in examining the role of uncertainty on the way we think, as well as human longevity and survive-ability. In the words of Louis L’Amour, all education is self-education.

If you think we might have something to talk about, send me a note via e-mail, and I’ll do my best to respond to you as soon as I can. Thank you!