Brand and Communication Specialist . Brand and communication strategy . Brand creation . Brand positioning . 360 Marketing campaigns

Advertising and Marketing projects management and implementation: . brand identity . events . design and motion . digital . advertising

Project management of all kinds of advertising and design projects, strategy development and market research. Business manager: introduction of the company on the Portuguese market, using various new business strategies. Setting long-term strategic goals and revenue objectives, preparation of sales/activity reports and revenue forecasts. Building up the market position by identifying business opportunities, negotiating, and closing business deals. New Business strategy definition and implementation. Creation of the pool of third-parties and partners, and construction of the operational process. Management of social media activities. Management of agencies' PR activities.

Branding projects management: definition of brand’s needs, development and implementation of the branding projects with strategic and creative departments. Guiding client through the branding process, by managing projects and articulating teams. Consulting on marketing decisions, ensuring the proper brand management, with direct benefits to its reputation and business objectives. Distinctive projects: Expo 2020, UEFA Euro, FIFA World Cup, Le Mans 24, FIFA Museum, Redknee. Clients: UEFA, 2018 FIFA World Cup LOC, Copa America Chile LOC, Sovena, Redknee, Tefaf, UNICEF, Citrina etc.

- Multibrand team management (7 people); - Accounts full handling; - Building up the operational processes; - New product launches; - Strategic involvement in all product launches; - ATL campaigns development; - Integrated campaigns development; - Global advertising campaigns adaptation; - Local campaigns development; - All projects supervision (all creative developments, print, Indoor, digital activities, POSm development, CRM, HoReCa activities etc); - Client full service; Accounts: Camel, Glamour, Sobranie

Responsibilities: - Account holding of BTL and ATL projects, adaptations and local projects: TVC, PRESS, OOH, POS-M, non-standard projects etc; - Account holding of digital projects: Page Branding, different types of internet banners, internet site localization, newsletters; - Full responsibility for all projects on Hair Care, Coloration and Style category; - Preparation and participation in meetings with the client, presentation of proposals; - Organization and development of creative and digital advertising review for account team; - Preparation of competitive review for Client (monthly); - Preparation of reports of past and current projects for Client; - Work with financial and legal documents, approval and submission of cost estimates to the Client, - Search of suppliers; - Interacting with Client and French headquarters on a daily basis; - Quality and deadlines control. Coordination of projects and close cooperation with creative department and subcontractors, briefing creative department; - Participating in brainstorming sessions *full-time work from June 2010 Accounts: L`Oréal Paris, Maybelline New York