- Redesigned the collaboration policy with third parties and designed the internal process.

• Managed and successfully led the Stage Gate Innovation & Renovation process for CPW: coordinated and led the monthly process of global innovation projects submissions. Led the discussions and decision process for the Senior Leadership Team (CEO and direct reports) & for the organization. • Proactively trained the organization with Innovation & Renovation process and system queries including training. • Developed and implemented new improved process and Key Indicators to support the Innovation portfolio prioritization process and Innovation pipeline management for the Senior Leadership Team – enabling the organisation to better prioritize resources for innovation.

• Led successful deployment (2018) of new major global (Nestlé Business Excellence) process (I2L – Idea To Launch: new Innovation process) across NPP EMENA cross-functional community (+350 people) . Ensured implementation with no business disruption. • Drove Marketing teams capability building and functional or leadership skills development (digital marketing training implementation, feedback & coaching culture deployment – for approx. 100 participants). • Led yearly strategic goal alignment process for several teams – running Operational Master Plan development and embedding culture and process. • Led preparation and readiness of central marketing functions (8 teams / approx. 100 colleagues) for compliance & quality audits (ISO 9001). All audits successfully passed. • Drove & optimized organization of major cross-functional large events & meetings (simplification and cost effectiveness): EMENA Brand Plan days (approx. 300 participants / 30% budget saving / top rating).

• Coached, led & developed team of 3 – including on-boarding new people. • Led team with development and production of complete communication toolkits for promotional offers (including premiums & all communication material (TVC, Packaging, POS & digital marketing / engaging social media content), contributing to building the brands’ strategic positioning. • Built annual global strategic promotional plans, fully aligned with Brands strategies. • Ensured acceleration of breast cancer cause marketing initiative supported internationally – based on powerful digital / social media content campaign. • Led operational global implementation of promotions, delivering strong in market results across regions (+ 34% sales uplift & double-digit growth).

• Coached team of 3 to develop premium concepts with agency partners, ensure internal sell in at global level & manage logistics timely. • Continuously optimized model through digital marketing innovations. • Led development of strategic global promotions on various CPW brands. • Managed license partners to ensure must have licenses (partnering with Movie Studios & other global corporations: e.g. DreamWorks, Disney, Fox, ASICS, etc. Successfully managed global deals. • Ensured flawless implementation of global promotions – delivering strong in market results (on average + 30% sales uplift).

For Chocolate Business Unit - in charge of special projects. - I led the development, design, operational model and opening of the world first CAILLER Chocolate Boutique (Moscow, Russia). I led design and implementation of several CAILLER Chocolate corners in Switzerland.

- I prepared and developed the strategic marketing, commercial and financial launch plan for Mövenpick Ice Cream on the Spanish market. - I led the development (briefing and guiding agencies) of the launch communication campaign. - I led the commercial negotiations with key accounts (retail and out of home) for listing and placement of the brand.

- I led the commercial relationship with international customers (distributors and licensees) for Middle East and Far East Asia. I supported them with marketing and commercial guidance to grow their business (and ours!). I consistently grew the business. - I led a pilot project: the development, design, operational model and opening of the world first Mövenpick Ice Cream Parlour (Zürich, Switzerland). I led the development of operational model and franchise manual for global deployment.

- I led and coached a team of 2 marketing / key account managers. - I co-developed pan-European marketing initiatives for international key accounts (McDonald's, Burger King, Domino's Pizza, etc...) and then negotiated for local implementation and activation. These activities generated substantial sales uplift.

- I built and led a new business division from scratch. - I built and led a cross functional team (marketing, sales, logistics, finance, hr, etc..) up to 20 people. - I prepared and presented the annual strategic marketing and financial plan to Senior (European) Leadership team for approval. - I led the whole portfolio of brands and products - ensuring the development or adaptation of communication campaigns (by agencies). - I supported the Sales Director in some difficult negotiations with key accounts. - Under my leadership, the team achieved great results: reaching 13% market share in 3 years (from 0)!

I was in charge of a whole range of products (Dog Food). - I led and coached a junior product manager. - I developed various marketing activities: new product development (with R&D and factories), new packaging development, new TV campaign development, consumer promotions (including packaging and POS development). - I led the full relaunch of a whole range for 6 countries.

- I took part in several auditing missions of operational units of Nestlé France (factories, logistical centres, sales forces, head offices) to check compliance with internal procedures, to identify potential risks and possible procedure imporvements. - We presented all written reports to Chief Financial Officer.

- I organised all agenda, travels and protocol issues for Admiral. - I accompanied Admiral in all travels. - I liaised with foreign navies to coordinate meetings and protocol issues.