• Conducted research to develop an upgraded sensory training journey, utilizing design thinking and lean start-up methodologies. • Led scoping exercise, mapping out approach, timeline, and key stakeholders for innovation projects at Nestlé. • Explored and tested digital tools for specific use cases, ensuring a well-adapted solution. • Supported Innovation and Sensory & Consumer Research Projects and in house marketing projects at Nestlé.

• Launched and managed a brand, overseeing sales, marketing, team of three, and logistics. • Secured partnerships with major brands to boost product visibility. • Achieved 250+ monthly sales, leading a team of artisans and gardeners.

• Supervised digital marketing and branding strategies for the Marketing Club UFM, supporting content creation and metric evaluations. • Led the execution of 40+ events, including conferences and workshops, to engage university students in the marketing world. • Conducted market studies to develop targeted communication strategies for creative university students.