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Ole Göhring

About

Fractional CMO helping Start-ups

Fractional CMO with 20+ years of experience around Marketing, Communications, Growth, Branding, Advocacy, Centricity, Customer Success and Community building. As a fractional CMO, I can grow with your needs and budget.

Skills

1-to-1 Marketing

B2B Marketing Strategy

Brand Marketing

Cross Channel Marketing

Customer Advocacy

Customer Engagement

Customer Experience

Customer Marketing

Go-to-market Strategy

Multinational Team Management

Open for

fulltime

cofounder

parttime

mentoring

Work Experience

go2marketing.ai

2019-04 -

Workplace
Founder, Consultant
Location

Zürich

Employement type

freelancer

Work with start-ups, midsized and enterprise companies to build their marketing, communication, customer success strategies and teams.

Pitcher AG

2020-08 - 2022-10

Workplace
Head of Global Marketing, Communications and Customer Success
Location

Zürich

Employement type

fulltime

Member of the Global leadership team. Was responsible for establishing a global MarCom team including CSM and GTM.

Oracle Software GmbH

2018-01 - 2019-02

Workplace
Director Customer Advocacy and Experience (Responsible EMEA/APAC)
Location

Zürich

Employement type

fulltime

Oversaw all aspects of content creation, customer success advisory boards, and executive experiences by conducting meetings across all LOBs (line of businesses). Owned control over budgeting, planning, establishing, and implementing all customer advocacy opportunities across EMEA & APAC. Planned, developed, and launched customer advocacy programme for all Oracle cloud customers in EMEA by using online platform, establishing various internal councils and conducting one-to-one sessions within six months.

Oracle Software EMEA

2012-06 - 2018-02

Workplace
Senior Manager, Partner Marketing EMEA
Location

Zürich

Employement type

fulltime

Managed a team of three marketing experts by overseeing marketing growth, awareness, and engagement activities in all line of business within Oracle systems, technology, and applications across EMEA. Created joint marketing strategies and execution with System Integrators like; KPMG, Accenture, PWC, Deloitte etc.

Oracle Software GmbH

2008-03 - 2012-06

Workplace
Senior Marketing Manager
Location

Zürich

Employement type

fulltime

Efficiently executed 100 to 120 demand generation activities per year with various partners for campaigns, events, and telemarketing. Collaborated with the local demand generation board to ensure synchronization of activities executed by field marketing, business development, and the direct sales.

Cisco Systems GmbH

2006-08 - 2008-02

Workplace
Head of SMB Marketing Switzerland and Austria
Location

Zürich

Employement type

fulltime

Planned, Managed & Executed the yearly and quarterly SMB marketing &PR Activities in the region Switzerland & Austria • Developed and implemented the “Campaign in a Box” solution for partners to use in their marketing strategies. (Automated online tool for partners)

Cisco Systems GmbH

2000-10 - 2006-07

Workplace
Marketing and Event Specialist
Location

Zürich

Employement type

fulltime

Responsible for all events and lead generation campaigns. Organized and managed all aspects of Cisco Expo 2004,2005 and 2006 (2days Conference, 850+ attendees & 25 partner exhibitions. 1Mio Budget) Responsible for the Cisco Network Academy Program in Switzerland