Ole Göhring
Location
Zürich
Field of Study
Strategic Marketing, Hospitality Management
Expertise
B2B Marketing, Customer Success, Customer Advocacy
Skills
1-to-1 Marketing
B2B Marketing Strategy
Brand Marketing
Cross Channel Marketing
Customer Advocacy
Customer Engagement
Customer Experience
Customer Marketing
Go-to-market Strategy
Multinational Team Management
Open for
fulltime
cofounder
parttime
mentoring
Work Experience
go2marketing.ai
2019-04 -
Founder, Consultant
Zürich
freelancer
Work with start-ups, midsized and enterprise companies to build their marketing, communication, customer success strategies and teams.
Pitcher AG
2020-08 - 2022-10
Head of Global Marketing, Communications and Customer Success
Zürich
fulltime
Member of the Global leadership team. Was responsible for establishing a global MarCom team including CSM and GTM.
Oracle Software GmbH
2018-01 - 2019-02
Director Customer Advocacy and Experience (Responsible EMEA/APAC)
Zürich
fulltime
Oversaw all aspects of content creation, customer success advisory boards, and executive experiences by conducting meetings across all LOBs (line of businesses). Owned control over budgeting, planning, establishing, and implementing all customer advocacy opportunities across EMEA & APAC. Planned, developed, and launched customer advocacy programme for all Oracle cloud customers in EMEA by using online platform, establishing various internal councils and conducting one-to-one sessions within six months.
Oracle Software EMEA
2012-06 - 2018-02
Senior Manager, Partner Marketing EMEA
Zürich
fulltime
Managed a team of three marketing experts by overseeing marketing growth, awareness, and engagement activities in all line of business within Oracle systems, technology, and applications across EMEA. Created joint marketing strategies and execution with System Integrators like; KPMG, Accenture, PWC, Deloitte etc.
Oracle Software GmbH
2008-03 - 2012-06
Senior Marketing Manager
Zürich
fulltime
Efficiently executed 100 to 120 demand generation activities per year with various partners for campaigns, events, and telemarketing. Collaborated with the local demand generation board to ensure synchronization of activities executed by field marketing, business development, and the direct sales.
Cisco Systems GmbH
2006-08 - 2008-02
Head of SMB Marketing Switzerland and Austria
Zürich
fulltime
Planned, Managed & Executed the yearly and quarterly SMB marketing &PR Activities in the region Switzerland & Austria • Developed and implemented the “Campaign in a Box” solution for partners to use in their marketing strategies. (Automated online tool for partners)
Cisco Systems GmbH
2000-10 - 2006-07
Marketing and Event Specialist
Zürich
fulltime
Responsible for all events and lead generation campaigns. Organized and managed all aspects of Cisco Expo 2004,2005 and 2006 (2days Conference, 850+ attendees & 25 partner exhibitions. 1Mio Budget) Responsible for the Cisco Network Academy Program in Switzerland