• Envisioned and led the launch of ticinopass, an all-inclusive seasonal ski pass for multiple resorts across Ticino. • Built and managed partnerships with regional stakeholders (sponsors, cantonal offices, tourism agencies, media) to enhance tourism initiatives. • Developed and executed strategic marketing campaigns, boosting brand visibility and reach.

icebreaker / Oct 2021 - Jun 2024 Orchestrated the alignment of brand long-term strategy with seasonal campaigns across EMEA, NORA, and APAC regions, overseeing ideation and content management across owned, earned, and paid channels. • Directed the Global Go-To-Market (GTM) process from a brand perspective, providing pivotal support for long-term strategy implementation. • Managed a cross-functional team of 4 individuals, comprising 2 direct reports and 2 dotted line relationships. Altra Running / Feb 2019 - Sep 2021 • Spearheaded the establishment of marketing activities and E-commerce operations across the EMEA region, resulting in a remarkable 7x growth compared to FY19, with 20% attributed to E- commerce sales. • Propelled Altra Running to become one of the top 5 most sought-after trail running footwear brands. • Led and mentored a team of 4 professionals to achieve strategic objectives. Reef & SmartWool / Jul 2014 - Jan 2019 • Directed European marketing and E-commerce initiatives for Reef & Smartwool brands, overseeing brand repositioning efforts and expansion into new territories. • Managed a team of 3 individual to execute marketing strategies and drive brand growth.