Patricia Pina
About
Project Manager | Brand Marketing Strategy | Creative Strategy
Entrepreneurial and impact-driven marketer with a solid background in digital strategy, process optimisation, and cross-functional execution. I’ve led marketing and product initiatives across hospitality, fashion, and events—always with a customer-first mindset and a strong focus on scalable growth. With a hands-on approach and strategic vision, I bring experience working in fast-paced environments, collaborating with product, design, and tech teams to deliver meaningful brand and user experiences. Passionate about mission-driven startups, agile methodologies, and building creative yet data-informed solutions. I’m now looking to contribute to a dynamic Swiss startup where I can take ownership, drive growth, and help scale impactful products or services.
Social Media:
Skills
360 Campaigns
B2B Marketing Strategy
Branding & Identity Marketing
Creative Consultation
Digital Marketing
Easily Adaptable
Product Communication
Project Management Skills
Open for
fulltime
Work Experience
Minor Hotels
2022-03 - 2025-02
Brand Strategy Executive
Madrid
fulltime
-Created the value proposition for the entire B2B segment and led its strategic launch and implementation -Built two scalable digital tools (automated factsheets & SAP email builder) increasing efficiency and brand consistency across touch points -Developed global sustainability strategy leading 360º execution aligned with company’s core objetives and values -Increased B2B customer retention by 20% through the launch of a new Business Program value proposition, driving revenue growth -Led the team for 7 months during the manager’s leave, overseeing key projects, team coordination and budget management -Coordinated South America brand activations managing on-site photo shoots and internal/external teams across flagship hotels (Argentina, Colombia & Mexico) -Improved digital performance via B2B site revamp, LinkedIn growth (+8k followers) and B2B blog reactivation
Rosisima Fashion Brand
2025-02 - 2025-06
Project & Digital Strategy Manager
Remote
fulltime
-Built and launched the brand's first e-commerce MVP and landing page using low-code tools, improving customer journey -85% increase in revenue by developing and execution product roadmap aligned with business objectives -Introduced digital infrastructure for order fulfilment, scaling operations to support 130+ international monthly shipments -Led logistics negotiations and tech integrations with service providers to optimize costs and workflows -Used customer insights and analytics to drive product iteration and improve conversion and retention rates -Scaled Instagram community to 40k followers through a strategic content and engagement plan
Vanidad Magazine
2020-01 - 2020-09
PR and Marketing Specialist
Madrid
internship
-Assisted with campaign execution and press outreach -Managed and updated client databases to ensure data accuracy and effective organisation
Academic Experience
Universidad Nebrija -
2017.09 - 2021.06
Bachelor of Arts, BA in Communications