• Responsibility for all marketing activities [preparing and writing newsletters, maintaining the website www.the-stars.ch, expanding the LinkedIn presence, creating various event invitations] • Active support of various projects [development of the 'Digital Engagement Strategy' due to the Corona crisis, relaunch of the website, definition of the communication strategy, IT conversion/introduction of new programmes] • Organisation of the stars event logistics • Negotiation with service providers • International support of renowned speakers at the stars symposia [Switzerland, Singapore, China] • Management of the temporary staff at the symposia • Coordination of the 15 worldwide stars Alumni Chapter Meetings • Planning and on-site support of the annual stars Study Tour

• Definition of the Marketing and Sales strategy in consideration of the PR and Sales activities of the Corporate Office, Tschuggen Hotel Group • Creation of the Marketing activity plan including budget responsibility • Planning and implementation of the local Sales strategy and activities • Supervising a Marketing Assistant • Project launches to optimise the occupancy and promote low seasons [in particular new event format Safari del Gusto, winner of Wedding Award Switzerland 2017] • Revenue increase through last-minute offers • Organisation of cross selling activities • On-site support of Press Trips and Influencer Marketing projects • Content and design of CMS and Social Media channels • Monitoring, reporting and analysis of the online performance • Responsible for printed marketing material [content including illustration] • Negotiation and cooperation with service providers, partner hotels, „The Leading Hotels of the World“ and „Swiss Deluxe Hotels“ • Member of the Revenue & Yield Management project team • Interdivisional collaboration with multicultural team

• Creation of the Marketing and Sales activity plan • Creation and calculation of packages and special offers • Definition of content and images for media advertising, mailings, brochures, flyer, and other printed materials • Coordination of the PR activities and on-site support of Press Trips • Creation and launch of new hotel website in coordination with web agency • Development of Social Media Marketing [Facebook, Instagram] • Building and strengthening relationships with existing and new customers and corporate accounts. Activities include sales calls, FAM trips and trade shows. • Member of the Revenue & Yield Management project team • Event organisation [congress, banquets, weddings]