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Paula Armoa

About

Strategy | Operations | Leadership

A business savvy, global strategy and transformation leader with more than 10 years’ experience in a multi-Bn$ FMCG corporation. A credible and trusted advisor to senior leaders and a strong communicator, I specialize in rapid cross-functional value delivery in complex environments, and in fostering a continuous improvement culture through coaching and change management. Enjoys tackling global challenges of critical nature that require a customer centric and innovative approach, and empowering teams to reach their full potential and to accomplish outstanding business results. 

* Lawyer, MBA by IE Business School, INSEAD Coach and Global Management graduate
* Certified Project Management Professional (PMP), Product Owner (PSPO II), Scrum Master (PSM II)

Skills

Agile & Waterfall Methodologies

Agile Leadership

Agile Project Management

Blue Ocean Strategy

Building World Class Teams

Business Coaching

Business Communications

Business Integration

Business Intelligence

Business Model Transformation

Business Operations

Business Re-organisation

Business Strategy

Business Transformation Programmes

C-Level Communications

C-Level Leadership

Change Management

Coaching & Mentoring

Collaborative Problem Solving

Corporate Strategy Formulation

Corporate Structure

Cross-functional Initiatives

Cultural Transformation

Envisioning

Establishing Strategic Partnerships

Facilitation

Global Transformation

Government Relations

International Public Affairs

KPI

Kanban

Large Scale Change Management

Leveraging Strategic Partnerships

Lobbying

Management by Objectives

Organizational Design

PMP

Performance Management

Project Management Body of Knowledge (PMBOK)

Project Management Office (PMO)

Public Relations

Scrum

Open for

fulltime

parttime

Work Experience

JT International SA

2019-10 - 2022-06

Workplace
CORPORATE AFFAIRS AGILE OPERATIONS DIRECTOR – AGILE COACH & PMO LEAD
Location

Geneva

Employement type

fulltime

Led the implementation of the agile transformation for the global Corporate Affairs & Communications (CA&C) function, supporting and coaching individuals, teams, and the Executive Leadership in the change management. • Drove the adoption, change management process and organizational effectiveness of the new global transformation corporate strategy to improve operational efficiency (e.g. implementation of shared business services and agile ways of working) & deliver business process optimization. • Worked closely with senior leaders in the business, providing leadership, counsel and expertise on strategic transformation initiatives using key insights and deep experience to develop robust and achievable plans. • Connected internal stakeholders to drive strategic direction, utilizing diplomacy and hands-on approach to manage competing priorities and align towards common goals. • Worked in close collaboration with IT to develop a digital transformation strategy for the CA&C function that supported the overall corporate transformation, leveraging technology to improve efficiencies and agile ways of working. • Managed and led full end to end project life cycle using agile methodologies, work streams, project plans, project milestones, KPIs, agile governance, identification of dependencies, interdependencies and risk. • Coordinated cross-functional teams and critical workstreams across multiple geographies and functions in a dynamic environment and to tight deadlines, managing competing priorities and working to common goals. • Advised 2 Executive Committee members and several global function heads on the process of redesigning the most important business unit (Japan - c. 30% of >4Bn$ profits), corporate services at group level and our global function support. • Introduced a digital transformation to a cloud-based workflow automation platform (ServiceNow), that improved operational efficiency, streamlined and automated work tasks and facilitated strategic prioritization and innovation. • Led the first corporate pilot team of 15 multi-disciplinary professionals, fostering a culture of curiosity and creativity, to implement agile ways of working and drive process improvements across the organization. • Implemented a project-based working system and led a multi-disciplinary team of 34 highly talented professionals, delivering change management and training to over 110 HQ employees on agile ways of working. • Held governance oversight on change initiatives, including reporting progress to the Executive Committee and managing all teams and resources. • Provided functional agile consultancy and advice to project delivery teams and business leaders, building capability and delivering organizational change. • Fostered a culture of innovation, excellence, and continuous improvement, and consistently placed quality and the end customer/user at the heart of the transformation journey.

JT International SA

2018-08 - 2019-08

Workplace
GLOBAL TRANSFORMATION PMO MANAGER
Location

Geneva

Employement type

fulltime

Steered the transformation process and advised the Senior VP of CA&C on the key change themes, future organizational structure and new ways of working for the function (e.g. agility, shared service centers). • Identified high-impact change initiatives through deep-dive research and synthesis of complex data, framed critical focus areas, provided insights and led cross-organizational teams to develop actionable solutions. • Acted as an Agile methodology subject matter expert to senior stakeholders to ensure the processes and approaches utilized and suggested were best suited to achieve the desired objectives. • Oversaw delivery of multiple concurrent global projects and initiatives, strategic business process projects, digital transformations, and new software system rollouts while adapting to various business need changes. • Managed and directed the workstreams of multi-functional, multi-location teams, including 3rd parties, external consultants, IT teams, and ensured best practices were adhered to. • Chaired and facilitated governance meetings, project meetings, and workshops with internal and external stakeholders and ensured that objectives and requirements were clearly understood and represented. • Provided leadership, coordination, and management over all of the processes and functions of the program, developed resource allocations, program management plans and reported progress and KPIs monthly. • Optimized organizational design for global function and markets to speed up decision making and speed-to-market (e.g. review of spans and layers, roles and responsibilities, overlaps, silos, cross-functional collaboration) and to allow for a cultural switch towards an agile mindset and to agile ways of working

JT International SA

2017-04 - 2018-06

Workplace
CORPORATE STRATEGY MANAGER – BUSINESS INTELLIGENCE & INVESTOR RELATIONS
Location

Geneva

Employement type

fulltime

Partnered with the Executive team and senior leadership to help set the strategic direction for the company. • Provided leadership to identify areas for business process improvement, operational efficiencies, and better working practices to deliver strategic plans. • Collaborated with business units to analyse and interpret data, trends, and customer feedback, and performed strategic analysis to identify areas for improvement and drive process improvements. • Connected with internal stakeholders and global teams to solve complex problems, enhance organizational capability, driving the execution of complex, cross-functional and high impact initiatives. • Managed business intelligence initiatives to provide Executive Committee members with strategic insights and recommendations and coordinated the preparation of Investor Relations events and presentations. • Worked with key stakeholders to define and lead the messaging around key announcements and ensure complete alignment of all output. • Led the task force responsible for reviewing and improving the process of elaboration of the Group's Annual Report, which recommended a move from having separate reports to having one Integrated report instead. • Helped organize Investors Relations events in Tokyo and London and aided in the development of JT Group CEO's and JTI CEO's key messages, business storyline, back-up data and Q&As briefing.

JT International SA

2012-04 - 2017-03

Workplace
CORPORATE AFFAIRS & COMMUNICATIONS MANAGER GLOBAL TRAVEL RETAIL
Location

Geneva

Employement type

fulltime

Developed corporate and government affairs strategies and communications campaigns for a key business unit ($100M+ business spanning 160+ countries) to maximize business opportunities and minimize regulatory risks in the global travel retail operating environment worldwide. • Devised strategy, coordinated coherent global policy and led external public relations and communications in Asia, Europe, and the Americas. • Built strong relationships with retailers, distributors, and trade associations resulting in Top Supplier awards. • Drafted global advocacy guidelines and position papers on key regulatory issues in duty-free. • Led a $0.8M Anti-Illicit Trade Protocol project, defining legitimate duty-free channels and creating a new methodology for estimating duty-free cigarette consumption. • Successfully advocated for differential consideration on key regulatory issues.

THR Tourism Industry Advisors

2011-08 - 2012-02

Workplace
BUSINESS DEVELOPMENT & CORPORATE MARKETING MANAGER
Location

Barcelona, Spain

Employement type

fulltime

Developed new business and partnerships in the travel and tourism business consulting and resorts development areas; led public relations and communications initiatives; managed the corporate brand.

THR Tourism Industry Advisors

2008-05 - 2011-07

Workplace
DEPUTY TO PRESIDENT (CHIEF OF STAFF)
Location

Barcelona, Spain

Employement type

fulltime

Led strategy and operations for corporate marketing and legal affairs. Headed public relations and communications initiatives, acting as point of contact to the UNWTO; coordinated key strategic projects in support of the President’s agenda; and led a team of 5 professionals (graphical design, knowledge management and corporate events).

Rosario City Government

2004-07 - 2008-03

Workplace
INTERNAL INVESTIGATIONS LEGAL OFFICER (ETHICS & COMPLIANCE)
Location

Rosario, Argentina

Employement type

freelancer

Provided legal advice and represented clients in the civil, commercial, administrative, and labour courts. As private contractor to the city Government, I led investigations and advised the City Mayor on disciplinary procedures (compliance and integrity / ethics matters involving public city servants - +10.000 employees).

Academic Experience

IE business school -

 

2010.01 - 2011.04

Master of Business Administration, MBA in Business Administration

National University of Rosario (Argentina) -

 

1998.01 - 2004.02

Doctorate, Dr. in Law