Paula Armoa
Location
Geneva
Field of Study
Business Administration | Strategy | Agile Leadership | Transformation
Expertise
20 years
About
Strategy | Operations | Leadership
A business savvy, global strategy and transformation leader with more than 10 years’ experience in a multi-Bn$ FMCG corporation. A credible and trusted advisor to senior leaders and a strong communicator, I specialize in rapid cross-functional value delivery in complex environments, and in fostering a continuous improvement culture through coaching and change management. Enjoys tackling global challenges of critical nature that require a customer centric and innovative approach, and empowering teams to reach their full potential and to accomplish outstanding business results. * Lawyer, MBA by IE Business School, INSEAD Coach and Global Management graduate * Certified Project Management Professional (PMP), Product Owner (PSPO II), Scrum Master (PSM II)
Skills
Agile & Waterfall Methodologies
Agile Leadership
Agile Project Management
Blue Ocean Strategy
Building World Class Teams
Business Coaching
Business Communications
Business Integration
Business Intelligence
Business Model Transformation
Business Operations
Business Re-organisation
Business Strategy
Business Transformation Programmes
C-Level Communications
C-Level Leadership
Change Management
Coaching & Mentoring
Collaborative Problem Solving
Corporate Strategy Formulation
Corporate Structure
Cross-functional Initiatives
Cultural Transformation
Envisioning
Establishing Strategic Partnerships
Facilitation
Global Transformation
Government Relations
International Public Affairs
KPI
Kanban
Large Scale Change Management
Leveraging Strategic Partnerships
Lobbying
Management by Objectives
Organizational Design
PMP
Performance Management
Project Management Body of Knowledge (PMBOK)
Project Management Office (PMO)
Public Relations
Scrum
Open for
fulltime
parttime
Work Experience
JT International SA
2019-10 - 2022-06
CORPORATE AFFAIRS AGILE OPERATIONS DIRECTOR – AGILE COACH & PMO LEAD
Geneva
fulltime
Led the implementation of the agile transformation for the global Corporate Affairs & Communications (CA&C) function, supporting and coaching individuals, teams, and the Executive Leadership in the change management. • Drove the adoption, change management process and organizational effectiveness of the new global transformation corporate strategy to improve operational efficiency (e.g. implementation of shared business services and agile ways of working) & deliver business process optimization. • Worked closely with senior leaders in the business, providing leadership, counsel and expertise on strategic transformation initiatives using key insights and deep experience to develop robust and achievable plans. • Connected internal stakeholders to drive strategic direction, utilizing diplomacy and hands-on approach to manage competing priorities and align towards common goals. • Worked in close collaboration with IT to develop a digital transformation strategy for the CA&C function that supported the overall corporate transformation, leveraging technology to improve efficiencies and agile ways of working. • Managed and led full end to end project life cycle using agile methodologies, work streams, project plans, project milestones, KPIs, agile governance, identification of dependencies, interdependencies and risk. • Coordinated cross-functional teams and critical workstreams across multiple geographies and functions in a dynamic environment and to tight deadlines, managing competing priorities and working to common goals. • Advised 2 Executive Committee members and several global function heads on the process of redesigning the most important business unit (Japan - c. 30% of >4Bn$ profits), corporate services at group level and our global function support. • Introduced a digital transformation to a cloud-based workflow automation platform (ServiceNow), that improved operational efficiency, streamlined and automated work tasks and facilitated strategic prioritization and innovation. • Led the first corporate pilot team of 15 multi-disciplinary professionals, fostering a culture of curiosity and creativity, to implement agile ways of working and drive process improvements across the organization. • Implemented a project-based working system and led a multi-disciplinary team of 34 highly talented professionals, delivering change management and training to over 110 HQ employees on agile ways of working. • Held governance oversight on change initiatives, including reporting progress to the Executive Committee and managing all teams and resources. • Provided functional agile consultancy and advice to project delivery teams and business leaders, building capability and delivering organizational change. • Fostered a culture of innovation, excellence, and continuous improvement, and consistently placed quality and the end customer/user at the heart of the transformation journey.
JT International SA
2018-08 - 2019-08
GLOBAL TRANSFORMATION PMO MANAGER
Geneva
fulltime
Steered the transformation process and advised the Senior VP of CA&C on the key change themes, future organizational structure and new ways of working for the function (e.g. agility, shared service centers). • Identified high-impact change initiatives through deep-dive research and synthesis of complex data, framed critical focus areas, provided insights and led cross-organizational teams to develop actionable solutions. • Acted as an Agile methodology subject matter expert to senior stakeholders to ensure the processes and approaches utilized and suggested were best suited to achieve the desired objectives. • Oversaw delivery of multiple concurrent global projects and initiatives, strategic business process projects, digital transformations, and new software system rollouts while adapting to various business need changes. • Managed and directed the workstreams of multi-functional, multi-location teams, including 3rd parties, external consultants, IT teams, and ensured best practices were adhered to. • Chaired and facilitated governance meetings, project meetings, and workshops with internal and external stakeholders and ensured that objectives and requirements were clearly understood and represented. • Provided leadership, coordination, and management over all of the processes and functions of the program, developed resource allocations, program management plans and reported progress and KPIs monthly. • Optimized organizational design for global function and markets to speed up decision making and speed-to-market (e.g. review of spans and layers, roles and responsibilities, overlaps, silos, cross-functional collaboration) and to allow for a cultural switch towards an agile mindset and to agile ways of working
JT International SA
2017-04 - 2018-06
CORPORATE STRATEGY MANAGER – BUSINESS INTELLIGENCE & INVESTOR RELATIONS
Geneva
fulltime
Partnered with the Executive team and senior leadership to help set the strategic direction for the company. • Provided leadership to identify areas for business process improvement, operational efficiencies, and better working practices to deliver strategic plans. • Collaborated with business units to analyse and interpret data, trends, and customer feedback, and performed strategic analysis to identify areas for improvement and drive process improvements. • Connected with internal stakeholders and global teams to solve complex problems, enhance organizational capability, driving the execution of complex, cross-functional and high impact initiatives. • Managed business intelligence initiatives to provide Executive Committee members with strategic insights and recommendations and coordinated the preparation of Investor Relations events and presentations. • Worked with key stakeholders to define and lead the messaging around key announcements and ensure complete alignment of all output. • Led the task force responsible for reviewing and improving the process of elaboration of the Group's Annual Report, which recommended a move from having separate reports to having one Integrated report instead. • Helped organize Investors Relations events in Tokyo and London and aided in the development of JT Group CEO's and JTI CEO's key messages, business storyline, back-up data and Q&As briefing.
JT International SA
2012-04 - 2017-03
CORPORATE AFFAIRS & COMMUNICATIONS MANAGER GLOBAL TRAVEL RETAIL
Geneva
fulltime
Developed corporate and government affairs strategies and communications campaigns for a key business unit ($100M+ business spanning 160+ countries) to maximize business opportunities and minimize regulatory risks in the global travel retail operating environment worldwide. • Devised strategy, coordinated coherent global policy and led external public relations and communications in Asia, Europe, and the Americas. • Built strong relationships with retailers, distributors, and trade associations resulting in Top Supplier awards. • Drafted global advocacy guidelines and position papers on key regulatory issues in duty-free. • Led a $0.8M Anti-Illicit Trade Protocol project, defining legitimate duty-free channels and creating a new methodology for estimating duty-free cigarette consumption. • Successfully advocated for differential consideration on key regulatory issues.
THR Tourism Industry Advisors
2011-08 - 2012-02
BUSINESS DEVELOPMENT & CORPORATE MARKETING MANAGER
Barcelona, Spain
fulltime
Developed new business and partnerships in the travel and tourism business consulting and resorts development areas; led public relations and communications initiatives; managed the corporate brand.
THR Tourism Industry Advisors
2008-05 - 2011-07
DEPUTY TO PRESIDENT (CHIEF OF STAFF)
Barcelona, Spain
fulltime
Led strategy and operations for corporate marketing and legal affairs. Headed public relations and communications initiatives, acting as point of contact to the UNWTO; coordinated key strategic projects in support of the President’s agenda; and led a team of 5 professionals (graphical design, knowledge management and corporate events).
Rosario City Government
2004-07 - 2008-03
INTERNAL INVESTIGATIONS LEGAL OFFICER (ETHICS & COMPLIANCE)
Rosario, Argentina
freelancer
Provided legal advice and represented clients in the civil, commercial, administrative, and labour courts. As private contractor to the city Government, I led investigations and advised the City Mayor on disciplinary procedures (compliance and integrity / ethics matters involving public city servants - +10.000 employees).
Academic Experience
IE business school -
2010.01 - 2011.04
Master of Business Administration, MBA in Business Administration
National University of Rosario (Argentina) -
1998.01 - 2004.02
Doctorate, Dr. in Law